As public power employees, many of us forget our business model is amazing (and rare). Take advantage of October as a time to share your story and help your staff and consumer-members get excited about community-owned power!
During a natural disaster, you may lose more than power. When Hurricane Michael hit Florida, it wiped out cellphone and internet service. Before a storm hits, it’s wise to phone a friend (or two) and get social media backups in place. Learn how.
One of the best features of public power utilities is the way we share best practices and tools. To help you prepare for hurricanes, wildfires, snowstorms and other types of extended outages, we’re working on a new eBook, Coping with a Crisis.
Every year we develop new messages for utility programs. But sometimes in our rush to get a message out to consumers, we forget to start with staff. Does everyone at your utility share your vision?
Take time during an interview to build a relationship with your subject. Use these four tips during your next interview: Listen. Show you care. Ask for more. And remember: time equals trust.
Since many of our members and public power friends couldn’t make it to NRECA's communications and marketing conference, here are 4 solid learning CONNECTions.
For the last year NRECA and Touchstone Energy have been working on engagement tactics for young consumer-members. New tools and supporting research debuted this week. Since some of our utility members are not electric co-ops, we wanted to share some helpful insights.
Northern Wasco County PUD freelance writer Kathy Ursprung knows the creative power of haikus. When Kathy finds herself feeling pressure, she has an unconventional way to calm her nerves and focus her writing. She writes poetry.
Everyone needs a hero. At Ruralite, we look up to linemen. That's why April is one of our favorite months. Utilities across America are taking time to celebrate 117,600 power line champions on April 8 or April 18. Are you ready? If not, never fear. We have you covered.
