Think of a story as a house. Many writers and photographers never get past the front yard. To help readers care about your story, take time to develop trust with your subject. Go inside the home to uncover the story’s heart.
Wouldn’t it be nice if everyone loved your utility? The great folks at Touchstone Energy identified several factors that impact consumer satisfaction. Use these tips to boost consumer happiness!
While working in the field, one of your lineworkers finds an electrocuted bobcat hanging from a pole. Will he focus on fixing the problem or will he take a few pictures first? If you are not training staff on the proper use of social media, be prepared for a crisis.
Sarah Johnson's dedication and excitement to inform Clatskanie PUD consumers about their utility and community earned her Ruralite's 2018 Communicator of the Year award.
Ruralite Services may not offer a cash prize or recording contract, but every month the editorial team listens for striking voices, too. Are you ready to sing?
Pair useful stories with pictures that capture moments. This was the core takeaway for public power communicators and freelance writers at the Ruralite Communicators' Workshop. Read on for more workshop tips, then share your own!
Panel discussions, peer roundtables, and presentations, oh my! We had a great time at the 2018 Northwest Energy Innovations and Communications Conference last week. Here are the highlights!
We dived into several leading social media management tools. Then we charted how Hootsuite, Sprout Social, Agora Pulse, Social Pilot, and Buffer compare on cost, supported channels, teams, analytics, number of profiles, and social tagging.
Want to get your utility featured in RE Magazine, Bulletin, or Public Power magazines? We talked to the experts to learn what kind of stories deserve regional and national attention.
How are new programs born? Who gives editors ideas for basic book content, then offers feedback on the draft editorial calendar? Meet Ruralite Services’ Communications Committee.
