Facebook and Instagram Stories are gaining popularity with public power communicators. Watch two videos packed with peer examples, then learn how to share Stories to engage your consumers.
Hydropower Flows Here, a BPA educational initiative, works to increase public awareness of the value of hydropower. And now through Pioneer Social, utilities can easily share the latest #HydroFlowsHere social media content across social channels!
With the rise of messaging, crisis communication plans must address how to use Facebook Messenger during an extended outage. These tips from our eBook, Coping with a Crisis, outline which tools help utility communicators manage consumer messages.
Connecting with consumer-members online starts by sharing the human side of your story. Our eBook, How to Be Human in a Digital World, shares six ways to strengthen your relationship with consumer-members online.
As public power employees, many of us forget our business model is amazing (and rare). Take advantage of October as a time to share your story and help your staff and consumer-members get excited about community-owned power!
During a natural disaster, you may lose more than power. When Hurricane Michael hit Florida, it wiped out cellphone and internet service. Before a storm hits, it’s wise to phone a friend (or two) and get social media backups in place. Learn how.
One of the best features of public power utilities is the way we share best practices and tools. To help you prepare for hurricanes, wildfires, snowstorms and other types of extended outages, we’re working on a new eBook, Coping with a Crisis.
Budgeting and strategy meetings are underway as we prepare for 2020. Odds are you’ve been given a list of programs and messages you need to get out to consumers next year. Thankfully you don’t need to start from scratch. We can help.
Every year we develop new messages for utility programs. But sometimes in our rush to get a message out to consumers, we forget to start with staff. Does everyone at your utility share your vision?
