To understand how an extended crisis impacts communicators, we interviewed two #UtilityPioneers in our award-winning eBook, Coping with a Crisis. Two of the findings ring true in today's social-distancing reality: Make time to breathe, and scout (from a distance) for powerful stories.
To help you prepare for hurricanes, wildfires, snowstorms and other types of extended outages, we share best practices in this eBook, Coping with a Crisis. The publication offers insights from battle-tested communicators who survived losing critical communication channels during 2018’s Hurricane Michael. It features crisis communication plans from Oregon, Nevada and Florida, with handy tools […]
NRECA’s Spotlight on Excellence Awards program, notified 2020 winners last week. We (giddily) ran through the list and were excited to see Alaska and Oregon Pioneer partners shining. And we were over the moon when three of Pioneer’s entries won gold, too!
Many utility staff started working from home this week, some for the first time. Struggling with the shift? Here are four working from home myths and ways you can be successful in a social distance-driven world.
Facebook and Instagram Stories are gaining popularity with public power communicators. Watch two videos packed with peer examples, then learn how to share Stories to engage your consumers.
Hydropower Flows Here, a BPA educational initiative, works to increase public awareness of the value of hydropower. And now through Pioneer Social, utilities can easily share the latest #HydroFlowsHere social media content across social channels!
With the rise of messaging, crisis communication plans must address how to use Facebook Messenger during an extended outage. These tips from our eBook, Coping with a Crisis, outline which tools help utility communicators manage consumer messages.
Connecting with consumer-members online starts by sharing the human side of your story. Our eBook, How to Be Human in a Digital World, shares six ways to strengthen your relationship with consumer-members online.
