Once you have a list of communication targets for 2022, use utility goals to develop key messages. Then find local stories to bring those messages home. Here are four examples of matching utility goals with key messages, then generating story ideas to make your goals a reality.
We are building a “new work life normal,” so let’s aim high to establish communications practices that are sustainable, stressless and most importantly, bring our organizations success. Here are seven tips to take us in that direction.