• Pam Spettel

  • Blog

    Four Ways to Turn Utility Goals into Stories

    Once you have a list of communication targets for 2022, use utility goals to develop key messages. Then find local stories to bring those messages home. Here are four examples of matching utility goals with key messages, then generating story ideas to make your goals a reality.
    Pam Spettel
    April 19, 2026
  • Blog

    How to Find Strategic Stories for 2022

    What unique ways will your utility add value to the community next year?
    Pam Spettel
    April 19, 2026
  • Blog

    7 Ways to Keep Up Day-to-Day Communications in a Time of Crisis

    We are building a “new work life normal,” so let’s aim high to establish communications practices that are sustainable, stressless and most importantly, bring our organizations success. Here are seven tips to take us in that direction.
    Pam Spettel
    April 19, 2026