• Sara Gentry

  • Slides from findings report
    Case Study

    Beyond the Connection: A Member Survey Helps Wes-Tex Build a Marketing Plan Around What Members Love  

    There’s nothing worse than a bad connection. The team at Wes-Tex Telephone Cooperative, a telco servicing about 3,000 members and customers across West Texas, knows this well. So, before they worked on a strategic communications plan, they started with a member and customer survey. “Having never authored a survey, I appreciated the guidance Pioneer provided in […]
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    Sara Gentry
    July 27, 2026
  • Blog

    Five Keys to Managing Consumer Expectations

    Are you managing consumer expectations? CrowdFiber's Sara Gentry shares five ways you can keep consumers happy: understand who you're talking to, be realistic, stay in touch, avoid disappointment and always show gratitude.
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    Sara Gentry
    May 21, 2026