There’s nothing worse than a bad connection. The team at Wes-Tex Telephone Cooperative, a telco servicing about 3,000 members and customers across West Texas, knows this well. So, before they worked on a strategic communications plan, they started with a member and customer survey. “Having never authored a survey, I appreciated the guidance Pioneer provided in […]
Are you managing consumer expectations? CrowdFiber's Sara Gentry shares five ways you can keep consumers happy: understand who you're talking to, be realistic, stay in touch, avoid disappointment and always show gratitude.