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Event Date
Thursday, February 27, 2025
Location
The International Year of Cooperatives (IYOC) offers a unique opportunity to highlight the power and impact of the cooperative business model. Join us for an overview of IYOC’s goals and significance, inspiration and ideas to bring back to your co-op, and practical strategies to incorporate IYOC celebrations into your existing work.
Participants will walk away with meaningful and manageable plans to help you amplify your cooperative’s story, engage your community, and enjoy the celebration without feeling overwhelmed.
Webinar participants will earn 5 points in Knowledge of Cooperatives toward MCC designation or renewal.
Target Audience:
Cooperative communicators and leaders who are responsible for member engagement, community outreach, and marketing.
Presenter: Becky Mashburn
Becky Mashburn is the VP of Member Experience at Pioneer Utility Resources. She is a passionate advocate for the electric cooperative industry, bringing more than a decade of experience in cooperative communications, broadband marketing, and project management to the table. Before joining the Pioneer team in 2024, she served as the Marketing and Communications Director for Delta-Montrose Electric Association and its fiber broadband subsidiary, Elevate Internet, where she directed external cooperative communications and consumer acquisition strategies.
REGISTRATION AND CONFIRMATION
CCA Members – Webinars are free for members. To register, click on the Member Registration button below. After registering, you will receive a confirmation email from Zoom containing information on how to join the live webinar. Space is limited. Registration will close when capacity is reached. Members must be signed in to access this information.
Non-Members – The deadline to register is February 13. Space is limited. Register by downloading and submitting the Non-Member CCA Webinar Registration Form. Registrants will be sent an email, closer to the event date, providing information on how to join the webinar.