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    Writing

    Harness Colorful Language

    Adjectives and adverbs modify a word by emphasizing information. Just as color adds depth to a photograph, modifiers add meaning…

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    Writing

    Editing Tip: Expect Red (or Purple) Ink

    Peer editing shouldn't trigger panic. Instead, think of it as a safety net. When you write an article, it's easy…

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    Writing

    Writing Profile Articles: The Interview

    You’ve queried, researched and prepared. Now it is time to interview the subject of your profile article. Here is a…

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    Writing

    Spotlight: Tips for Digital Storytelling

    As utility communicators, some of our greatest inspiration comes from our peers’ success. NRECA’s 2017 Spotlight on Excellence Awards celebrated…

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    Writing

    Anatomy of a Profile

    Everyone has a story, and profile writers help tell these tales to the world. You can, too. Here is the…

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    Writing

    Spotlight: 5 Ways to Help Your News Story Shine

    We’re highlighting best practice tips from NRECA's 2017 Spotlight on Excellence Award winners. First up is Geoff Oldfather, manager of…

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    Writing

    Footloose Steps for Planning Monthly Content

    You may not wear dancing shoes at deadline time, but here are several Footloose Kevin Bacon-era ways to ease the…

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    Writing

    Write for Readers

    Whether you are tackling stories about utility programs or a feature on a community leader, never lose sight of the…

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    Writing

    How & Why Questions Matter

    Your story may have a piece missing. Writers often check off who, what, when and where questions, but neglect why…

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    Writing

    Story Tip: Connect the Dots

    Looking for feature story topics? Traci Brock, a member services representative and communicator for Wasco Electric Cooperative in The Dalles,…

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    Writing

    5 Tricks for Writing Engaging Headlines

    Headlines tempt readers into a story or turn them away. Use these 5 tips to catch readers' attention and keep…

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    Writing

    Move Back Pages from To Do to Done!

    2 utility leaders share how to move your monthly back page column writing from to do to done!