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Pioneer Utility Resources
Pioneer Utility Resources//Writing
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Writing

  • Blog
    Marketing, Member Consumer, Member/Consumer Experience, Writing

    Edit for Experience: How Word Choices Shape the Story You Tell  

    Next time you work on a marketing campaign, edit not just for errors, but for experience. Madison Knight, one of…

    Madison Knight

    ImageOctober 6, 2026
  • Blog
    Artificial Intelligence, Writing

    Why Your Creativity, Not AI, Humanizes Your Story

    When it comes to creativity, think human first, AI second. Think of AI as a writing tool but not the…

    Lara Bennett

    ImageMarch 17, 2026
  • Blog
    Artificial Intelligence, Consumer Ed, Consumer Education, News, Pioneer News, Writing

    How Will Storytelling Evolve in 2026?

    To help you kick off 2026, we asked our industry partners and Pioneer storytellers to share their storytelling predictions for…

    Megan McKoy-Noe, CCC

    ImageJanuary 7, 2026
  • Blog
    Inside the Magazine, News, Photography, Pioneer News, The Great Picture Hunt, Writing

    Stories of Survivors and Captured Moments Win National Storytelling Awards

    Stories of human trafficking survivors, a runner getting his life back on track and meaningful moments caught on film earned…

    Chasity Anderson, CCC, MIP

    ImageAugust 26, 2025
  • Blog
    Community Engagement, Consumer Ed, Consumer Education, Crisis Communications, Writing

    CONNECT 2025: Learn to Play, Think Inside the Box and Keep Telling Your Story

    NRECA’s 2025 CONNECT Conference delivered sessions packed with storytelling ideas for Utility Pioneers. From rediscovering the power of play to…

    Megan McKoy-Noe, CCC

    ImageMay 28, 2025
  • Blog
    Consumer Ed, Consumer Education, Inside the Magazine, Magazines, Photography, Writing

    Want to Reach Readers? Compel Connections, Call for Action and Complete the Story

    Arrrr ye ready for StoryConnect 2025? Our writing sessions aim to help you Sail the Seven Cs, so we asked…

    Noble Sprayberry

    ImageJanuary 28, 2025
  • Blog
    Consumer Ed, Consumer Education, Content Planning, Writing

    Do We Still Need News Releases?

    Times may have changed, but news releases, adapted for a digital-first world, are a key part of building your brand.…

    Anne Cook

    ImageAugust 27, 2024
  • Blog
    Staff Engagement, Writing

    Strategic Brainstorms: Pioneer Marks a Year of Thought Leadership

    How often do you brainstorm ideas with staff from across your utility? At Pioneer, storytellers from across our co-op get…

    Justin Caudell

    ImageAugust 12, 2024
  • Blog
    Consumer Ed, Consumer Education, Writing

    Trying to Tell a Story? Know Why it Matters, Spark Action and Make it Clear

    Power your storytelling with a three-prong approach: Know why it matters, spark action and keep it clear. Get highlights from…

    Megan McKoy-Noe, CCC

    ImageJuly 31, 2024
  • Blog
    Writing

    Headline Help to Attract Readers and Beat Writers’ Block

    Struggling with headlines? Leon Espinoza offers a tip sheet with the steps he’s honed over a lifetime of editing to…

    Leon Espinoza

    ImageMay 29, 2024
  • Blog
    News, Pioneer News, Writing

    Concise Communication Helps Pioneer IT Tech Win on Game Show with ‘Team Urkel’

    Pioneer IT Support Tech Nate Worthy used his love of wordplay to win $1,000 in April. Do you use games…

    Nate Worthy

    ImageMay 7, 2024
  • Blog
    Broadband, Broadband Marketing, Magazines, Marketing, Marketing Campaigns, Writing

    Rural Storytelling through Content Marketing

    Trying to balance marketing programs with feature writing? Pioneer’s broadband-focused magazines blend them with deft, strategic storytelling. Learn how your…

    Noble Sprayberry

    ImageJanuary 9, 2024

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