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Writing

  • Blog
    Community Engagement, Consumer Ed, Consumer Education, Inside the Magazine, Magazines, Writing

    A Year in Storytelling: Five of our Favorite Features in 2023

    We have a lot of great storytelling coming in 2024. Before we turn the page on the year, we asked…

  • Blog
    Artificial Intelligence, Content Planning, Writing

    Four Prompt Tactics to Make Artificial Intelligence Work for Your Utility

    Artificial intelligence can help you brainstorm ideas, develop a strategy and shorten existing content. Prompts are the directions or questions…

  • Blog
    Magazines, Writing

    A story not yet told

    As writers, stories often unfold between the lines. Poet and Ruralite magazine freelance writer Drew Myron put to pen a…

  • Blog
    Digital Marketing, Writing

    5 Ways a Utility Communicator Can Use ChatGPT

    I started playing with ChatGPT when it broke into the public beta and was shocked by the headlines and click-bait…

  • Blog
    Inside the Magazine, Magazines, Photography, Writing

    How Alaskan Utility Storytellers Make Connections to Engage Readers

    What stories resonate with readers? Michael Rovito at the Alaska Power Association explains the role of photography and finding your…

  • Blog
    Artificial Intelligence, Digital Marketing, Marketing, Marketing Campaigns, Writing

    Three Lessons from AI Ads

    Search engines, phone service and pizza (Pepperoni Hug Spot, to be precise) share one thing in common: an advertisement created…

  • Blog
    Marketing, Marketing Campaigns, News, Pioneer News, Staff Engagement, Writing

    Memories and Milestones from StoryConnect

    StoryConnect may be over, but the sessions will (hopefully) keep generating ideas! If you missed the event or want to…

  • Blog
    Inside the Magazine, Magazines, Writing

    Spark Creativity with Fresh Story Starters

    You’ve got the interview. Now it’s time to write. But how do you start? The strength of a lede makes…

  • Blog
    Artificial Intelligence, Digital Marketing, Writing

    Utility Pioneers’ Take on The Perks and Pitfalls of Automation

    ChatGPT, Bard and other artificial intelligence bots continue to make headlines. Hear what Utility Pioneers think of the new tools…

  • Blog
    News, Pioneer News, Writing

    Traveling Storyteller Drives Utility Pioneer Projects

    Meet Elaya Walker. As an assistant traffic manager, Elaya and the rest of Pioneer's behind-the-scenes production team keep communication projects…

  • Blog
    Broadband, Broadband Marketing, Marketing, Marketing Campaigns, Member Consumer, Member/Consumer Experience, StoryConnect, Writing

    Three Ways StoryConnect Strengthens Your Story

    At StoryConnect, rural telco and electric utility communicators swap stories, share inspiration and connect with peers. Never been? Discover some…

  • Blog
    Artificial Intelligence, Writing

    Four Things We Can Learn from Artificial Storytelling

    ChatGPT, Jasper and other writing bots are making headlines. How will artificial storytellers impact the perceived value of utility communicators?…