Pioneer Utility Resources//Why We Keep it Cooperative!
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Why We Keep it Cooperative!

Every October Pioneer’s storytellers celebrate National Cooperative Month with free resources and ideas. Our 2024 theme, Keep It Cooperative, centers on five core messages:

  1. Co-op. Connect. Succeed.
  2. Innovation Driven by You
  3. Building Connections
  4. Here for Our Members
  5. Locally Grown for Growth

Enter your email to receive your Keep It Cooperative storytelling tools:


Campaign Includes:

  • Campaign logo/branding
  • Magazine/newsletter story: Keep It Cooperative, 884 words
  • Leadership editorial: Why We Keep It Cooperative, 438 words
  • Full page print ad
  • Half page print ad
  • Flyer for office, community spaces
  • Billstuffer
  • Bill ad images, sample message
  • Social content

Ideas to Keep It Cooperative:

  • Podcasts
    The StoryConnect Podcast

    Getting Ready for ‘The Year of the Co-op’ in 2025

    What You’ll Learn We’re gearing up to celebrate the United Nations’ International Year of Cooperatives in 2025, so we’ve invited co-op cheerleader Adam Schwartz onto the podcast to help Utility Pioneers brainstorm how to tell our co-op stories in fresh, engaging ways. Guest Speaker Adam Schwartz Show Notes Transcripts have been lightly edited for clarity […]
  • Podcasts
    The StoryConnect Podcast

    Weaving the Co-op Difference into Economic Development and Staff Storytelling

    What You’ll Learn Do you have a local network of cooperative storytellers? From his dual roles as an economic development manager at People’s Energy and board member for Cooperative Development Services, Marty Walsh’s has a unique take on co-op education and how Utility Pioneers can turn the cooperative difference into shared storytelling opportunities to foster […]
  • Podcasts
    The StoryConnect Podcast

    Working with Different Kinds of Co-ops to Build Our Shared Story

    What You’ll Learn Food co-ops, credit unions, utilities and other types of co-ops may serve different needs, but we share many of the same stories. Cooperative educator Cathy Statz talks about the power of sharing the cross-sector co-op story with young people, then offers advice for building your local cooperative community. Guest Speaker Cathy Statz […]
  • Blog
    Community Engagement

    How to Shop Co-op

    One of the best ways to get staff excited about working for a cooperative is through food and cooperative-sourced gifts. To celebrate National Co-op Month in October, we’re got a list of co-op food brands to help you stock your staff break room with treats from local and national food created through cooperation. Be sure to tell staff how electric and telecommunications co-ops are part of this amazing story, too!