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  • Blog
    Lead Tennessee Radio, News, Pioneer News, Podcasts

    Story-Sharing Milestone

    After sharing 200 episodes of stories and inspiration, we reflect on how StoryConnect: The Podcast builds community, strengthens our understanding…

  • Blog
    Content Planning

    How to Find Strategic Stories for 2022

    What unique ways will your utility add value to the community next year?

  • Blog
    Writing

    How to Hit Headline Home Runs

    A headline and subhead (often called the deck) can be the most important words you write. Too often these critical…

  • Blog
    Inside the Magazine, Magazines, The Heartof Community

    Raising the Curtain on Rural Arts

    “The Show Must Go On

  • Blog
    Marketing, Marketing Campaigns

    What Will Your Story be in 2021?

    Storytelling, and the platforms we use to share stories with staff and consumers, has never been more important. That's why…

  • Blog
    Writing

    4 Ways to Crack Writer’s Block

    At some point every writer faces the challenge of coming up with the right words. Here are 4 tried-and-true ways…

  • Blog
    News, Pioneer News

    Spotlight on #UtilityPioneers

    NRECA’s Spotlight on Excellence Awards program, notified 2020 winners last week. We (giddily) ran through the list and were excited…

  • Blog
    Social Media

    Kick-Start 2020 with Social Stories

    Facebook and Instagram Stories are gaining popularity with public power communicators. Watch two videos packed with peer examples, then learn…

  • Blog
    Inside the Magazine, Writing

    4 Ways to Build Relationships with Story Subjects

    Take time during an interview to build a relationship with your subject. Use these four tips during your next interview:…

  • Blog
    Writing

    Pack Your Lede with Promise

    Struggling with how to start a story?

  • Blog
    Photography

    Storytellers Should Get Close and Be Curious

    Think of a story as a house. Many writers and photographers never get past the front yard. To help readers…

  • Blog
    Writing

    Chase the Light, Capture Stories, & Engage Readers

    Pair useful stories with pictures that capture moments. This was the core takeaway for public power communicators and freelance writers…