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Month April 2021
Celebrating Utility Pioneers in the Spotlight
What do member-forward magazines, wearable cooperation, and an innovative website design have in common? Each of these pioneering ideas is in the spotlight!
2021 Pioneer Utility Resources Annual Meeting: Good Chemistry Together
Chemists create bonds, pairing unique strengths and qualities to yield something impactful. As a communications cooperative, we do the same.
How to Connect with Consumers Online
Are you leveraging digital advertising technology to get targeted, relevant messages to your consumers?
Manage the Message, Avoid Snags & Train Staff
Cullman Electric teamed up with WordSouth to name the program and developed marketing and training support for the program.
Clearing Up Marks 2,000th Issue
April 16 marks the 2,000th issue of Clearing Up, NewsData’s greater Pacific Northwest energy news report. Each week thousands of subscribers receive knowledgeable, objective, accurate reporting on regional electric and natural gas issues.
How to Hit Headline Home Runs
A headline and subhead (often called the deck) can be the most important words you write. Too often these critical components are an afterthought and can cause you to strike out with readers. That’s why our next webinar focuses on how to write headlines that hit home.
Pandemic Pivot Boosts Efficiency Outreach
Plans falling apart led to new perks and broader member engagement for a small co-op in Eugene, Oregon. Learn how utility pioneer Pam Spettel at Blachly-Lane Electric Cooperative partnered with Efficiency Services Group to transition door-to-door efficiency efforts into a set of efficiency care kits.
New Member Spotlight: Dam Internet
Pioneer and WordSouth love helping launch and grow fiber brands so much that we wanted to spotlight our recent work for a cooperative’s new broadband division: Dam Internet. Learn how the Dam concept was developed and see a series of ads for the fiber provider's services on our blog.