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Pioneer Utility Resources
Pioneer Utility Resources//Marketing
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Marketing

  • Blog
    Marketing, Member Consumer, Member/Consumer Experience, Writing

    Edit for Experience: How Word Choices Shape the Story You Tell  

    Next time you work on a marketing campaign, edit not just for errors, but for experience. Madison Knight, one of…

    Madison Knight

    ImageOctober 6, 2026
  • Blog
    Marketing, Marketing Campaigns, Social Media

    Facebook’s New Two-Link Limit: What Utilities Need to Know 

    Just when you thought you had your social media strategy figured out, Meta changes the rules. Find out how to…

    Stephanie McCullagh

    ImageSeptember 28, 2026
  • Blog
    Magazines, Marketing, News

    Offset July’s Postage Rate Changes with Creative Mail Marketing 

    Another price increase hit mailboxes in July. Several postage promotions are returning for another year, and new ones are on…

    Elizabeth Beatty

    ImageJuly 28, 2026
  • Blog
    Consumer Education, Marketing, Member/Consumer Experience

    Five Ways to Gain Trust When Raising Rates  

    The question’s no longer if you will have to announce a rate increase, but when. Get five tactics for building…

    Justin Caudell

    ImageJune 2, 2026
  • Blog
    Community Engagement, Consumer Ed, Consumer Education, Marketing, Marketing Campaigns, Member Consumer, Member/Consumer Experience

    Don’t Lose Them in Translation: How to Make Your Story Accessible in Other Languages

    Translation works best when it’s treated as part of serving your audience, not an extra step at the end. Get…

    Hianna Sabo

    ImageFebruary 26, 2026
  • Blog
    Digital Marketing, Marketing, Marketing Campaigns

    New Laws Limit Digital Advertising in Some States, Including Oregon

    Starting this month, a shift in data privacy rules in Oregon and Maryland hints at challenges for targeted digital advertising,…

    Jenn Urban

    ImageJanuary 13, 2026
  • Blog
    Broadband, Broadband Marketing, Digital Marketing, Marketing, Marketing Campaigns, Websites

    There’s No Place Like Home… But Don’t Send Everyone There

    Ads are performing well, clicks are rolling in and then ... crickets. Sound familiar? There’s a simple fix that can…

    Jenn Urban

    ImageJuly 16, 2025
  • Blog
    Magazines, Marketing, Marketing Campaigns, News, Pioneer News

    Stamp Down Rising Mail Costs with Postage Promotions

    With another U.S. Postal Service price increase expected in July, Pioneer's team is hard at work finding ways to help…

    Elizabeth Beatty

    ImageMay 6, 2025
  • Blog
    Consumer Ed, Consumer Education, Marketing, Marketing Campaigns, Social Media

    Be Prepared, Not Scared: Free Tools Help You Tell Your Story During Wildfire Season

    Wildfires mean possible power shut-offs and concerned consumers. Are you ready to tell your story if things get heated? To…

    Becky Mashburn

    ImageMay 1, 2025
  • Blog
    Community Engagement, Consumer Ed, Consumer Education, Marketing, Marketing Campaigns, Staff Engagement

    Free Storytelling Tools Help you Keep It Cooperative

    Pumpkin spice is stocked, leaves are turning gold... hellooooooo, fall. Are you ready to celebrate cooperatives? Consider us your cozy…

    Megan McKoy-Noe, CCC

    ImageSeptember 4, 2024
  • Blog
    Broadband, Broadband Marketing, Consumer Ed, Consumer Education, Marketing, Marketing Campaigns

    Turn Bills into Story-Sharing Tools

    Utilities are increasingly challenged to drive home their messaging through the fog of a fractured media landscape and reduced consumer…

    Sarah Lancaster

    ImageAugust 20, 2024
  • Blog
    Magazines, Marketing, Marketing Campaigns, News, Pioneer News

    USPS Report: Plan Ahead, Harness Incentives and Meet Mail Increases with Cooperation

    As Utility Pioneers brace for a 7.8% postage increase July 14, Pioneer staff work behind the scenes to reduce mailing…

    Elizabeth Beatty

    ImageJune 18, 2024

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