Share
Month May 2023
Our Story is Your Story: Pioneer Reports Financial Strength, Member Growth and Election Results
At Pioneer’s 2023 Cooperative Member Meeting, staff and co-op members shared how Pioneer grows brands, strengthens staff and shares member stories. Five new board members were introduced, and 46 members were welcomed to the communications co-op. The meeting’s theme, Our Story is Your Story, reflects how Pioneer’s growth is led by the membership.
How to Meet Rising Rates with Cooperation
Your rates are going up. Whether it’s the first time you’ve done it in a decade or it’s the sixth time in as many years, rate increases are complex stories to tell. Luckily, when times are tough, our greatest strength is cooperation. Pioneer teamed up with Utility Pioneers across the nation to create a guide, “How to Talk About Raising Rates,” to help you craft a rate change communications plan.
Celebrating Asian Pacific American Heritage Month: Diverse Stories Worth Reading
We believe in the value of diverse storytellers. We also love books (possible understatement). In honor of Asian Pacific American Heritage Month, we asked our staff to share books they enjoyed featuring the heritage and modern-day experiences of Asian and Pacific American storytellers.
How Alaskan Utility Storytellers Make Connections to Engage Readers
What stories resonate with readers? Michael Rovito at the Alaska Power Association explains the role of photography and finding your focus in storytelling. He’s watched Alaskan utility storytelling in Ruralite magazine evolve from a focus on utility news to shining light on more compelling stories about the people and programs connecting rural Alaskan communities.
Three Lessons from AI Ads
Search engines, phone service and pizza (Pepperoni Hug Spot, to be precise) share one thing in common: an advertisement created by artificial intelligence. As AI-based tools hit the mainstream, some content creators are testing the marketing waters with artificial advertising. Have you considered the same? Here’s what folks have done so far and lessons (hopefully) learned.