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Month August 2024
Do We Still Need News Releases?
Times may have changed, but news releases, adapted for a digital-first world, are a key part of building your brand. Learn why sending releases still matters and get eight share-worthy storytelling moments.
Turn Bills into Story-Sharing Tools
Utilities are increasingly challenged to drive home their messaging through the fog of a fractured media landscape and reduced consumer attention spans. Bills are a handy place to share your story. Are you taking advantage of all of your potential story-sharing space? We talked to our friends at both NISC and Meridian to find out how you can share your story on bills.
Strategic Brainstorms: Pioneer Marks a Year of Thought Leadership
How often do you brainstorm ideas with staff from across your utility? At Pioneer, storytellers from across our co-op get together every week to discuss trends and swap ideas. Learn how Pioneer’s Thought Leadership Thursday builds internal teamwork and makes our stories stronger.
Back to School Idea Shopping
While parents focus on back-to-school shopping each fall, Utility Pioneers search for fresh ways to engage students all year long. We pulled highlights from four episodes of “The StoryConnect Podcast” to share how your peers start young and keep connecting, create hands-on learning moments and let students lead and train teachers, too. Use these school engagement ideas to help your utility make the grade this year!