Pioneer Utility Resources//Writing//Inside the Magazine//4 Ways to Build Relationships with Story Subjects
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4 Ways to Build Relationships with Story Subjects

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Megan McKoy-Noe, CCC

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Want to get closer to a story?

Take time during an interview to build a relationship with your subject(s). Use these 4 tips during your next interview:

1. Listen

Avoid rushing through what you want to ask. Instead, listen to what your subject wants to say. They will feel more valued, and your story might get more interesting.

2. Show You Care

Body language speaks volumes. Remember to smile, nod, and lean towards a speaker. It is always a challenge to make eye contact while taking notes, but do it as much as you can.

3. Ask for More

Some people may have a set answer for expected questions. Dig deeper with open-ended questions, such as, “Tell me more about why you started doing this.”

4. Time Equals Trust

There’s no substitute for taking time to get to know someone. Deadlines often drive us, but if you rush an interview, it shows in the story. Give yourself time to discover more interesting and engaging stories. The subject—and your readers—will thank you. 


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