What You’ll Learn Business customers need reliability, flexibility and simple billing. Delivering and communicating about those value adds can lead to long-lasting customer relationships. Guest Speaker Shannon Stafslien Show Notes Transcripts have been lightly edited for clarity and readability. Intro: A production of Pioneer Utility Resources. StoryConnect, helping communicators discover ideas to shape their stories […]
What You’ll Learn Calix’s Joe Kohegyi says competing on price and speed is a recipe for failure. Modern consumers want value in their connection and smart broadband marketers are working to communicate the value they deliver. Show Notes Transcripts have been lightly edited for clarity and readability. Intro: A production of Pioneer Utility Resources. StoryConnect, […]
What You’ll Learn Clever marketing campaigns are fun, but they are ineffective unless staff and sales processes are aligned behind them. Guest Speaker Vernon Johnson Show Notes Transcripts have been lightly edited for clarity and readability. Intro: A production of Pioneer Utility Resources. StoryConnect, helping communicators discover ideas to shape their stories and connect with […]
What You’ll Learn Facing increasing costs and angry subscribers, many broadband providers are looking to drop TV service. Ending linear video service in a strategic way can leave customers and broadband providers in a better way—as long as it’s done in a smart way. Guest Speaker Jason Cohen Show Notes Transcripts have been lightly edited […]
What You’ll Learn Mike Teegarden is retiring from Pioneer after 31 years of telling stories, first through his photography and then through his editorial leadership. Mike joins “The StoryConnect Podcast” to discuss lessons learned from photography to leadership to storytelling. Guest Speaker Mike Teegarden Show Notes Transcripts have been lightly edited for clarity and readability. […]
What You’ll Learn Incorporating humor into broadband marketing has skyrocketed sales at Co-Mo Communications over the past several years. How did dino-riding Chip Thunder go from a short-lived advertisement to a beloved character among subscribers? Listen to the story on this podcast episode! Find Chip Thunder Videos on YouTube. Guest Speaker Gene McCoy and Patrick […]
What You’ll Learn The era of selling broadband based on speed alone is over. At Calix ConneXions 2024, industry leaders focused on subscriber experience and community connection to drive rural broadband success. From outdoor Wi-Fi innovations to strategic planning shifts, here’s what’s next for rural broadband providers. Show Notes Transcripts have been lightly edited for […]
What You’ll Learn Clark Public Utilities has been surveying its customers since the 1960s. How have the valuable insights gleaned from surveys helped the utility successfully serve its community? Customer Experience Manager Cameron Daline tells us on this podcast episode. Guest Speaker Cameron Daline Show Notes Transcripts have been lightly edited for clarity and readability. […]
To kick off National Cooperative Month, Pioneer Utility Resources is living the shared cooperative principle of Commitment to Community by investing in four community groups to support co-op families after loss, help international energy development, improve life in rural America and fight human trafficking. The donations — matched dollar-for-dollar through CoBank’s Sharing Success program — […]
For Immediate Release Sept. 13, 2024 HILLSBORO, Oregon — Pioneer Utility Resources has named award-winning cooperative communications leader Becky Mashburn as Vice President of Member Experience. Mashburn, who has worked at Delta-Montrose Electric Association (DMEA) in Montrose, Colorado since 2015, will join Pioneer in early October. She is currently the marketing and communications director for […]
What You’ll Learn It’s difficult to have happy customers if you have unhappy staff. Dr. Trish Holliday and Brent Baker of NES talk about the connection between the two and how to improve both. Guest Speaker Dr. Trish Holliday and Brent Baker Show Notes Transcripts have been lightly edited for clarity and readability. Intro: A […]
What You’ll Learn Mountain Rural Telephone wanted to educate members about Wi-Fi, broadband and the capabilities they provide. So working with local businesses, they built a campaign around World Wi-Fi Day in June. Guest Speaker Lisa Fannin Show Notes Transcripts have been lightly edited for clarity and readability. Intro: A production of Pioneer Utility Resources. […]
