Pioneer Utility Resources has named award-winning cooperative communications leader Becky Mashburn as Vice President of Member Experience. Mashburn, who has worked at Delta-Montrose Electric Association (DMEA) in Montrose, Colorado since 2015, will join Pioneer in early October. She is currently the marketing and communications director for DMEA, serving the cooperative’s electric service and its Elevate Internet subsidiary.
What You’ll Learn It’s difficult to have happy customers if you have unhappy staff. Dr. Trish Holliday and Brent Baker of NES talk about the connection between the two and how to improve both. Guest Speaker Dr. Trish Holliday and Brent Baker Show Notes Transcripts have been lightly edited for clarity and readability. Intro: A […]
What You’ll Learn Mountain Rural Telephone wanted to educate members about Wi-Fi, broadband and the capabilities they provide. So working with local businesses, they built a campaign around World Wi-Fi Day in June. Guest Speaker Lisa Fannin Show Notes Transcripts have been lightly edited for clarity and readability. Intro: A production of Pioneer Utility Resources. […]
EWEB is one year into trying out Nextdoor as a communication tool, and they are seeing good results due to the platform’s focus on geographic filters.
With about two months to go before the Oct. 10 broadband label deadline, Dounia Chikhoune, from JSI, shares insights about on what she's seen big and small ISPs do to be ready.
SkyLine/SkyBest doesn't let the fact that they are a member-owned telephone cooperative in the North Carolina mountains stop them from fighting hard against big competitors in the search rankings. Edward Hinson shares examples of what they’ve done to move up in the rankings and why it’s worth it.
Want people to listen to your podcast? There’s no harm including a QR code or story about your podcast in your print magazine or e-newsletter. But, if your goal for the podcast is to engage listeners who aren’t hearing your story on existing channels, you can’t stop there. Get three ideas for promoting your podcast, then download our free e-book for more ways to stream stories with podcasts!
Three Utility Pioneers were selected to lead Pioneer’s Board of Directors. Learn more about Board Chair Dave Lock, Vice Chair Marshall Cherry and Secretary-Treasurer Lisa Johnson.
Are you prepared to manage your community’s broadband expectations? While every broadband project is a little different, this guide, updated in 2024, uses Pioneer’s experience as a communications partner in more than 40 fiber build-outs to help you find fresh ways to tell your broadband story. The guide focuses on three key areas: Tell Your […]
What You’ll Learn Flint Energies has started a matching grant program with artists and community groups to paint murals in towns around its service territory. In addition to adding beauty to the community, they’re seeing positive economic impacts. Guest Speaker Marian McLemore Show Notes Transcripts have been lightly edited for clarity and readability. Intro: A […]
A new marketing partnership between Pioneer and NISC focuses on raising shared member awareness of storytelling tools. Pioneer’s staff will leverage NISC training and connections to fast-track shared member needs and ensure Utility Pioneers know how to effectively use NISC’s products.
When you got your job in the utility world, they were there to show you the ropes. You look for them at every conference, knowing they'll connect you to the people and ideas you need to succeed. They are our industry connectors, the people who see this not as a job, but as a calling. Help Pioneer recognize servant leaders in our industry by nominating them for D’Avanzo Communications Leadership Award. Nominations are due May 22!
