What You’ll Learn Jones-Onslow EMC uses its “Flippin’ The Switch” podcast to build community around its brand by sharing a mix of community stories and discussions of utility-related topics. Learn how they do it and how the podcast fits into the overall communications plan. Tune into “Flippin’ The Switch” here: https://joemc.com/news/podcasts-2 Podcasts recorded live at […]
Share your ideas and insights in the Pioneer Pulse! Help us identify helpful content, communication challenges and evolving needs. As a thank-you, we’re giving away one Pioneer-branded Solo Stove to a lucky Utility Pioneer who shares her or his ideas on the 35-question survey! Learn how you can help strengthen your communications co-op.
After receiving NTCA's Smart Rural Community designation, LightStream co-branded it with their own brand everywhere to underscore the value of their service.
An ongoing feud between beloved podcast Public Power Underground and its self-described “more profitable audio alternative,” Private Power Overhead, heated up this week in a charged exchange between hosts on the two shows. Learn how the audio animosity began to amplify and make waves in the public power world.
What You’ll Learn Innovative System’s latest study into the habits of rural consumers found that local channels are increasingly important when it comes to video. But for the first time, reliability was a greater priority than price in regard to broadband service. Recorded LIVE at NTCA’s RTIME. Guest Speaker Scott Meyer Show Notes If you […]
What do goats, valentines and broadband labels have in common? They each offer a chance for you to tell your story. In March, “The StoryConnect Podcast” published our 250th episode: While we don’t claim to be the GOAT of storytelling podcasts, we’re proud that our podcast episodes, both new and from the archives, were played thousands of […]
As far as electric utilities go, Jefferson PUD is relatively young. That hasn't stopped them from taking some unique steps to bring broadband to rural and geographically challenging areas of Northwest Washington.
Despite rising labor and material costs, most co-ops report higher than expected take rates and a 9% internal rate of return, according to a recent report from NRTC and NRECA. Two of the report’s architects share more insights in this episode.
What You’ll Learn Kim Trevathan is the author of three books in which he canoed some of the South’s longest waterways. In this episode, he gives a preview of his sessions at the upcoming StoryConnect conference where he’ll be talking about beginning and ending stories strongly, as well as five ways to improve your written […]
We don’t often cover sporting news on this blog. There are plenty of places for that. But Tom Brady’s retirement announcement reminds me of the value of storytelling. Whether on the football field or in your community, the story we tell about our services impacts how consumers feel about the value. Learn why your story matters.
Even with the huge amount of funding coming in to expand broadband, Jordana Barton-Garcia says impoverished regions like tribal lands, the Mississippi Delta, the border region of Texas and central Appalachia could still be left on the wrong side of the digital divide if policymakers and ISPs don't focus on digital equity.
Ian Cope joined Utility Pioneers from across Washington at PUD Day on the Hill. As an elected official himself, he shares the best storytelling prompts to keep government officials engaged in your story. And yes, he bought GOAT shirts!
