• Andy Johns

  • News

    Award-Winning ‘StoryConnect Podcast’ Marks Storytelling Milestone

    What do goats, valentines and broadband labels have in common? They each offer a chance for you to tell your story.  In March, “The StoryConnect Podcast” published our 250th episode:  While we don’t claim to be the GOAT of storytelling podcasts, we’re proud that our podcast episodes, both new and from the archives, were played thousands of […]
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    Andy Johns
    May 22, 2026
  • Rural-Broadband-Today
    Podcasts

    Rule Changes Expand Fiber Options in Washington

    As far as electric utilities go, Jefferson PUD is relatively young. That hasn't stopped them from taking some unique steps to bring broadband to rural and geographically challenging areas of Northwest Washington.
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    Andy Johns
    May 14, 2026
  • Rural-Broadband-Today
    Podcasts

    Highlights from the Rural Electric Cooperative Broadband Benchmarking Report

    Despite rising labor and material costs, most co-ops report higher than expected take rates and a 9% internal rate of return, according to a recent report from NRTC and NRECA. Two of the report’s architects share more insights in this episode.
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    Andy Johns
    May 14, 2026
  • Podcasts

    Writing that Flows Like a River

    What You’ll Learn Kim Trevathan is the author of three books in which he canoed some of the South’s longest waterways. In this episode, he gives a preview of his sessions at the upcoming StoryConnect conference where he’ll be talking about beginning and ending stories strongly, as well as five ways to improve your written […]
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    Andy Johns
    April 19, 2026
  • Blog

    G.O.A.T.’s Retirement Demonstrates the Value of Stories

    We don’t often cover sporting news on this blog. There are plenty of places for that. But Tom Brady’s retirement announcement reminds me of the value of storytelling. Whether on the football field or in your community, the story we tell about our services impacts how consumers feel about the value. Learn why your story matters.
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    Andy Johns
    May 28, 2026
  • Rural-Broadband-Today
    Podcasts

    Despite Fiber Funding, Poor Areas Could Still Be Left Behind

    Even with the huge amount of funding coming in to expand broadband, Jordana Barton-Garcia says impoverished regions like tribal lands, the Mississippi Delta, the border region of Texas and central Appalachia could still be left on the wrong side of the digital divide if policymakers and ISPs don't focus on digital equity.
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    Andy Johns
    May 14, 2026
  • Podcasts

    Grant Writing Tips for Communicators

    Ian Cope joined Utility Pioneers from across Washington at PUD Day on the Hill. As an elected official himself, he shares the best storytelling prompts to keep government officials engaged in your story. And yes, he bought GOAT shirts!
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    Andy Johns
    May 14, 2026
  • Podcasts

    Crisis Communications

    Nathalie Strickland, of the Tennessee Valley Public Power Association, discusses ways to recognize patterns of crises, the first mover advantage and other keys to being prepared to communicate when something goes really wrong.
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    Andy Johns
    May 14, 2026
  • Podcasts

    What Can LinkedIn Do for Your Company (and Yourself)?

    Now that the rules have been finalized, Dereck DeVries, of Vantage Point, shares the latest on what marketers, communicators and executives need to know about the where, what and when of broadband labels.
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    Andy Johns
    May 14, 2026
  • Podcasts

    How One Texas Telco Got 86% of Customers to Use Its App

    Ian Cope joined Utility Pioneers from across Washington at PUD Day on the Hill. As an elected official himself, he shares the best storytelling prompts to keep government officials engaged in your story. And yes, he bought GOAT shirts!
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    Andy Johns
    May 14, 2026
  • Rethinking Your Annual Meetings
    Podcasts

    Rethinking Your Annual Meetings

    When WREC's annual meeting attendance sagged, the co-op reworked the meeting into a series of events that focused on local students. Garrett Hylton explains the results and how they made it happen.
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    Andy Johns
    May 14, 2026
  • Podcasts

    Using Humor to be ‘Non-Boring’

    What You’ll Learn The Corps of Engineers Portland District social media feeds that Chris Gaylord manages are full of vampires, yams on dams, celebrities and memes. It’s not what you might expect from a government agency. Chris Gaylord explains why humor can be a useful tool when he’s communicating about scintillating topics like dredging and […]
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    Andy Johns
    May 1, 2026