Peer editing shouldn't trigger panic. Instead, think of it as a safety net. When you write an article, it's easy to overlook missing words or phrases that don't quite make sense. You know what you meant to say, so you may miss potential stumbling blocks for your readers.
Challenge yourself to make pictures that go beyond mere records of someone doing something. See if you can capture a picture that emits emotion and reveals what your subject feels about whatever it is they are doing.
In an age of diversified power supply, electric scams and environmental policies, empowering members with quality information is critical. Responding to this need led Central Electric Cooperative to prepare a Power Outage Guide brochure.
As utility communicators, some of our greatest inspiration comes from our peers’ success. NRECA’s 2017 Spotlight on Excellence Awards celebrated the best communication innovations, including many award-winning projects produced by Ruralite Services’ members.
We’re highlighting best practice tips from NRECA's 2017 Spotlight on Excellence Award winners. First up is Geoff Oldfather, manager of communications at Arizona G&T Cooperatives.
Prepay programs—and the energy awareness the programs build—drive consumers to use less energy. Use these best practices to energize your prepay program marketing efforts.
You may not wear dancing shoes at deadline time, but here are several Footloose Kevin Bacon-era ways to ease the tension. Use these pop-culture flashbacks to create a complete local page package this month.
