Adjectives and adverbs modify a word by emphasizing information. Just as color adds depth to a photograph, modifiers add meaning and color to stories. But too much saturation leaves readers feeling overwhelmed. These 3 tips help harness colorful language.
Why does the public power model matter? It’s not enough to tell consumers we are safe, reliable and affordable. That’s how we do our work, not why we do it. Answering why is the heart of Ruralite Services and NWPPA’s consumer-focused content partnership, #MorePowerfulTogether.
NWPPA and Ruralite Services joined forces to create MORE Powerful Together, a consumer-focused effort illustrating how consumers get more than energy from community-owned utilities.
Trying to pick colors for a page layout, or looking for inspiration to freshen your brand hues? Adobe Color CC takes the color wheel online, offering three ways to find fresh color combinations.
We often hear about designing accessible websites, but how many of us understand what it is like to put those designs into practice? Empathyprompts.net offers several ways to experience accessibility issues first hand.
Ruralite Services Inc. has named veteran Northwest journalist Leon Espinoza as its new Editor. Espinoza was selected after a national search. He replaces Curtis Condon, who is retiring.
Do consumers send outage complaints on Facebook Messenger only to be told they need to call an outage hotline to report problems? Facebook offers two easy-to-automate ways to save consumers (and you!) time and frustration.
Peer editing shouldn't trigger panic. Instead, think of it as a safety net. When you write an article, it's easy to overlook missing words or phrases that don't quite make sense. You know what you meant to say, so you may miss potential stumbling blocks for your readers.
Challenge yourself to make pictures that go beyond mere records of someone doing something. See if you can capture a picture that emits emotion and reveals what your subject feels about whatever it is they are doing.
In an age of diversified power supply, electric scams and environmental policies, empowering members with quality information is critical. Responding to this need led Central Electric Cooperative to prepare a Power Outage Guide brochure.
As utility communicators, some of our greatest inspiration comes from our peers’ success. NRECA’s 2017 Spotlight on Excellence Awards celebrated the best communication innovations, including many award-winning projects produced by Ruralite Services’ members.
