Megan McKoy-Noe, CCC

We’re highlighting best practice tips from NRECA's 2017 Spotlight on Excellence Award winners. First up is Geoff Oldfather, manager of communications at Arizona G&T Cooperatives.

Prepay programs—and the energy awareness the programs build—drive consumers to use less energy. Use these best practices to energize your prepay program marketing efforts.

Consider each message your utility wants to share. Some work best in print, while other messages should also be shared on social media or a website.

You may not wear dancing shoes at deadline time, but here are several Footloose Kevin Bacon-era ways to ease the tension. Use these pop-culture flashbacks to create a complete local page package this month.

Composition is a personal choice, but it does take foresight. Try these 3 ways to arrange elements and subjects to engage readers.

Amidst the flurry of turkey carving stories and cranberry relish recipes, we want to take a moment to celebrate YOU.

Avoid pictures of oversized checks. Instead, capture pictures of the people impacted by donations. Those are images you can take to the bank.

Live streaming offers one more way for you to communicate with consumers. Your followers never need to miss out on important utility events.

Want to boost employee morale while improving your staff’s ability to take pictures on the go? Try a photography contest.

In October take time to communicate what makes your utility special during National Cooperative Month and Public Power Week. Read on for ways to liven up your communications.

On August 9, Ruralite magazine won the gold award for best magazine design during the National Electric Cooperative Statewide Editors Association Willies Awards banquet at the National Press Club Building in Washington, D.C.

The days of standalone-text posts are fading. If you want to be heard by the next generation of consumers, start framing your message in still or moving pictures.