• Michael Shepard

  • Blog

    Tips for Creating Strong Media Connections

    Want to connect with local media? Turn media days into storytelling showcases with four ideas from Pioneer’s CEO and longtime member of the media, Michael Shepard.
    Michael Shepard
    April 19, 2026
  • Blog

    Content and Community Shine in Pioneer Website Redesign

    Our website has been rebuilt to better share our story. Learn how our team kept inspiration, solutions and brand unity in mind to make www.Pioneer.coop a trusted resource for utility communicators, and let us know what you think of the new design.
    Michael Shepard
    April 19, 2026
  • Blog

    Cooperation Reduces Impact of Rising Costs

    Find out how we are responding and get tips to help manage postage costs on our best practices blog.
    Michael Shepard
    April 19, 2026
  • Blog

    Pioneer Utility Resources Acquires WordSouth

    Leaders of the 2 companies saw the move as an opportunity to enhance the offerings of both organizations, making them better partners for the utilities they serve.
    Michael Shepard
    April 19, 2026
  • Blog

    Pioneer Utility Resources Acquires ARC Media

    2 companies with deep ties to America’s electric cooperatives and other community-owned utilities are combining forces. Pioneer acquired Missouri-based ARC Media, a digital marketing and communications agency with particular expertise in social media services for electric cooperatives. Learn how this move will strengthen utilities!
    Michael Shepard
    April 19, 2026
  • Blog

    More Powerful Together: Public Power Drives Development

    Public power and community leaders can work together to make rural areas a solid option for young families. This shared drive for economic development lies at the heart of the latest More Powerful Together message:Driven.
    Michael Shepard
    April 20, 2026
  • Blog

    Rural Re-imagined: Illuminating the Potential of Rural Communities

    Join us at Ruralite Services’ Annual Meeting on Friday, May 4, at 10:30 am.
    Michael Shepard
    April 19, 2026
  • Blog

    Write for Readers

    Whether you are tackling stories about utility programs or a feature on a community leader, never lose sight of the end game: your readers.
    Michael Shepard
    April 19, 2026