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    Consumer Education, Marketing, Member/Consumer Experience

    Five Ways to Gain Trust When Raising Rates  

    The question’s no longer if you will have to announce a rate increase, but when. Get five tactics for building…

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  • Blog
    Staff Engagement

    Do Staff Share Your Vision?

    Every year we develop new messages for utility programs. But sometimes in our rush to get a message out to…

  • Blog
    Inside the Magazine

    Inside the Magazine: June

    Discover how our members are communicating with their readers in the latest pages of Ruralite, Florida Currents, and Currents.

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    Inside the Magazine, Writing

    4 Ways to Build Relationships with Story Subjects

    Take time during an interview to build a relationship with your subject. Use these four tips during your next interview:…

  • Blog
    Writing

    Pack Your Lede with Promise

    Struggling with how to start a story?

  • Blog
    Marketing, Marketing Campaigns

    4 CONNECTions Worth Sharing

    Since many of our members and public power friends couldn’t make it to NRECA’s communications and marketing conference, here are…

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    Inside the Magazine

    Inside the Magazine: May

    May is here and so are the latest issues of Ruralite, Florida Currents, and Currents. Let’s explore how our members…

  • Blog
    Marketing, Marketing Campaigns

    What Matters to Young Members?

    For the last year NRECA and Touchstone Energy have been working on engagement tactics for young consumer-members. New tools and…

  • Blog
    Writing

    National Haiku Poetry Day: Pen a Story Snapshot

    Northern Wasco County PUD freelance writer Kathy Ursprung knows the creative power of haikus. When Kathy finds herself feeling pressure,…

  • Blog
    Inside the Magazine

    Inside the Magazine: April

    In April, utilities across the nation honor lineworkers. Let’s look at how our members are sharing their gratitude in the…

  • Blog
    Digital Marketing

    eBooks: How to Harness Messaging + Social Media Guide

    We love sharing utility best practices on our blog, but some topics need more than a few paragraphs. Hello, eBooks.

  • Blog
    Social Media

    Lineworkers Are Always Ready. Are You?

    Everyone needs a hero. At Ruralite, we look up to linemen. That’s why April is one of our favorite months.…

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    More Powerful Together

    Utilities Team Up to Save Time, Strengthen Content

    20 Utilities Join Communications Co-op Family

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