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    Broadband, Broadband Expansion, Broadband Marketing, Marketing Campaigns

    Five Ways to Compete Cooperatively 

    Competition may be new for electric and telco cooperatives, but the local trust that built your reputation remains your strongest…

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  • Blog
    Marketing, Marketing Campaigns

    Custom Calendars Your Members Will Love

    Pioneer Utility Resources (formerly Ruralite Services) offers affordable options to create calendars your fans will love.

  • Blog
    Staff Engagement

    Do Staff Share Your Vision?

    Every year we develop new messages for utility programs. But sometimes in our rush to get a message out to…

  • Blog
    Inside the Magazine

    Inside the Magazine: June

    Discover how our members are communicating with their readers in the latest pages of Ruralite, Florida Currents, and Currents.

  • Blog
    Inside the Magazine, Writing

    4 Ways to Build Relationships with Story Subjects

    Take time during an interview to build a relationship with your subject. Use these four tips during your next interview:…

  • Blog
    Writing

    Pack Your Lede with Promise

    Struggling with how to start a story?

  • Blog
    Marketing, Marketing Campaigns

    4 CONNECTions Worth Sharing

    Since many of our members and public power friends couldn’t make it to NRECA’s communications and marketing conference, here are…

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    Inside the Magazine

    Inside the Magazine: May

    May is here and so are the latest issues of Ruralite, Florida Currents, and Currents. Let’s explore how our members…

  • Blog
    Marketing, Marketing Campaigns

    What Matters to Young Members?

    For the last year NRECA and Touchstone Energy have been working on engagement tactics for young consumer-members. New tools and…

  • Blog
    Writing

    National Haiku Poetry Day: Pen a Story Snapshot

    Northern Wasco County PUD freelance writer Kathy Ursprung knows the creative power of haikus. When Kathy finds herself feeling pressure,…

  • Blog
    Inside the Magazine

    Inside the Magazine: April

    In April, utilities across the nation honor lineworkers. Let’s look at how our members are sharing their gratitude in the…

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    Digital Marketing

    eBooks: How to Harness Messaging + Social Media Guide

    We love sharing utility best practices on our blog, but some topics need more than a few paragraphs. Hello, eBooks.

  • Blog
    Social Media

    Lineworkers Are Always Ready. Are You?

    Everyone needs a hero. At Ruralite, we look up to linemen. That’s why April is one of our favorite months.…

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