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Pioneer Utility Resources, a cooperatively owned marketing and communications agency serving electric and broadband cooperatives and community-based providers across the U.S., today announced the addition of Peak Solutions, a recognized firm in strategic planning, board training, leadership development and related advisory services.
Peak, founded in Colorado, now operates as Peak Advisory Group LLC, a separate entity under Pioneer, retaining its independent identity while gaining access to Pioneer’s resources, client relationships and communications infrastructure.
“Our members and clients are facing significant headwinds as they navigate changes in the broadband and electric utility industries,” said Pioneer CEO Michael Shepard. “Beyond the marketing and communications support we’ve provided for decades, our partners need help making decisions about long-term strategy for their companies. With Peak joining our family, we can now provide that support, and more, on a broad scale.”
“Cooperatives are part of my DNA, and I’m excited to be joining forces with the most respected communications cooperative in America,” said Peak founder and President Richard Fagerlin. “By combining Peak’s strategic planning and development program with Pioneer’s communications expertise, we can help more boards and executives with a comprehensive approach to leading their organizations with confidence into a future marked with both opportunity and uncertainty.”
Pioneer clients will have access to Peak’s internationally recognized programs, while Peak clients will benefit from Pioneer’s deep marketing and communications expertise. Pioneer’s existing programs, account teams, and communications offerings remain unchanged.
“This acquisition puts Pioneer in a strong position to deliver the highest level of value to our members and clients,” added Shepard. “We can help an organization define its direction, develop boards and executive teams to take it there, create a plan for communicating that direction and produce a marketing strategy that integrates everything from print and video to websites and social media.”
About Peak Solutions
Peak is a consulting firm that helps cooperatives build a strong and healthy future through strategic planning and leadership development. Founded in 2001 by Richard Fagerlin, Peak has supported utility and agriculture cooperatives, farm credit associations, and rural and agribusiness organizations both in the U.S. and internationally.
About Pioneer Utility Resources
Pioneer is a not-for-profit communications and marketing cooperative based in Hillsboro, Oregon. Formed in 1956, it provides agency-style communications services to consumer-owned utilities and affiliated organizations in 46 states. The cooperative provides broadband marketing, social media engagement, responsive website design and hosting, podcast production, custom communications services, and several magazine brands reaching more than 1.5 million U.S. utility households.
Pioneer also owns Efficiency Services Group, which specializes in consumer-owned utility energy-efficiency program support and installation services, and NewsData, which publishes industry-leading, independent newsletters covering the utility sector in California, the Southwest, and the Pacific Northwest. Pioneer is also the largest shareholder in General Pacific, an Oregon-based electric supply company. Learn more at pioneer.coop.
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VP of Marketing & Member Solutions
