Month February 2022

Pioneer Survey Finds 60% of Co-ops Plan In-person Member Meetings in 2022
A 2022 survey of Pioneer Social subscribers found most utilities plan for in-person member meetings this year. Learn more about utility meeting trends and share your plans on our best practices blog.

5 Ways to Strengthen Email Engagement
Have you ever noticed there are some emails in your inbox you instantly gravitate to and others you quickly scroll past? There are 5 simple ways to create emails consumers want to open.

Five Places to Find Engaging Stories
Does it ever feel as if you need a crystal ball when you’re planning content? Effective planning takes work, but designing a great publication does not need to be daunting. It can even be fun, if you think of it as a chance to tap into your creativity. Here are five places to find and plan for engaging stories.

Social Media Impact in 2021 and Trends to Watch in 2022
2021 was another dynamic year for social media, and the proof is in the metrics, especially for Pioneer Social utilities. More than 94 million impressions and 5 million engagements were earned across our Utility Pioneers’ pages. Pioneer Social’s team shares what they learned after taking a deep dive into what worked well in 2021, major social happenings and what trends to watch for in 2022.
Eight Types of Content that Earn Social Credit
Social media offers an engaging channel to connect with consumers, but with today’s saturated social media feeds, your content can’t afford to be mediocre. We share examples of eight types of content you can use to add value and solid storytelling to your digital channels.