Is there a rate increase in your future?

Market forces such as labor costs, materials, equipment, wholesale power and programming costs are squeezing your already tight operating margins. As a consumer-owned power or telecommunications provider, you must adjust your rates to cover costs. But how do you communicate the need for a rate increase when consumers already feel the sting of inflationary pricing in every area of their life? How do you justify an increase to consumers who are reading and hearing stories about a recession every day? And how do you manage the truth of your message in an age when the truth coupled with data doesn’t shield you from a fiery social media rant?

We teamed up with Utility Pioneers across the nation to create this guide to help you craft a communications plan when raising rates. Every utility and telecommunications provider’s situation is unique, from timelines and rate structures to staffing and consumer base. This eBook offers a shared framework to help you begin creating an effective program tailored to your situation.

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