A content planner brings all of your communication channel planning into one place (website, social media, magazine, newsletter, on-hold message, bill insert, etc.). We packed our 2026 guide with important industry dates (both broadband and electric topics) and handy tips for finding and sharing your story next year. Enter your email and we’ll send you […]
Artificial intelligence can feel like magic one moment, madness the next. That was the theme of last week's Madness & Magic: Peer Ideas for Marketing with AI session at NWPPA’s Northwest Innovations in Communications Conference. The conversation was lively, practical and occasionally hilarious as Utility Pioneers swapped stories of wins, worries and lessons learned. Get our top five takeaways.
At StoryConnect 2026, every session has a porpoise. Yes, there will be plenty of puns. Meet four of next year’s storytellers and sign up for our First Wave Savings of $50 before Sept. 30!
Who is LIAM.Ai, Union Power’s Virtual Energy Specialist? John Huneycutt shares how his utility responsibly taps artificial intelligence to energize efficiency tips.
What started as a selfie contest to help us feel connected during the pandemic became a celebration of utility storytellers and our evolving content channels. Pioneer’s Content in the Wild contest returns in September with a $50 winner every week. The content is out there. Are you wild enough to find it?
Good storytelling design doesn’t care what platform you use. Listen to Danny Weston's four design principles to strengthen the way you show your story, and hear how he saves time by design.
B-4 you C-2 staff storytelling, hear Patrick Wood share how Co-Mo Connect uses fun to figure out what hits, what channels miss and how to tell if the battleship is on the board at all.
Have you held a rural digital equity summit for your community? Hear how Kanokla teamed up with AmeriCorps to identify local technology needs and work together to meet them!
Oregon experienced a record-breaking year for wildfires in 2024, with 1.9 million acres burned. In response, cooperatives across the state teamed up to develop shared wildfire resources.
Ideas from Utility Pioneers scored high at the Cooperative Communicators Association 2025 Awards. “The StoryConnect Podcast” won for best cooperative education and Best in Show for the programs and projects category, while the Keep it Cooperative campaign and 2025 content planner earned first-place nods, too.
Sometimes in his writing career, Craig Reed lucked into finding great magazine stories. Other times, finding great stories depended on effort and a strategy to look in the right places. At StoryConnect 2025 Craig shared those story-searching strategies and what to do with a story when you find it.
NRECA’s 2025 CONNECT Conference delivered sessions packed with storytelling ideas for Utility Pioneers. From rediscovering the power of play to thinking INSIDE the box to boost creativity, five of the ideas are already changing how we approach our work. See how to fight burnout with joy, stay strategic for storm storytelling, find meaningful member stories, tell tangible tales and think outside the box on our best practices blog.
