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    Consumer Education, Marketing, Member/Consumer Experience

    Five Ways to Gain Trust When Raising Rates  

    The question’s no longer if you will have to announce a rate increase, but when. Get five tactics for building…

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    Crisis Communications

    Alone Together: Internal Communications During a Pandemic

    The COVID-19 pandemic has created a new normal for business. How can you make sure that your internal communications remain…

  • Blog
    Social Media

    Finding Our (Digital) Humanity

    We cannot take a single social media follower for granted. The burden is on each of us, as public power…

  • Blog
    Inside the Magazine

    Inside the Magazine: September

    Discover how our members are communicating with their readers in the October editions of Ruralite, Florida Currents, and Currents magazines.

  • Blog
    News, Pioneer News

    Celebrating Editorial Excellence

    Brandon Pomrenke, CCC, Assistant Editor Leon Espinoza, Vice President of Content Please give a virtual round of applause to Pioneer’s…

  • Blog
    News, Pioneer News

    Veteran Co-op Communicator Chasity Anderson Joins Editorial Team

    The newest member of our editorial team comes from an electric co-op and is a Certified Cooperative Communicator, too. Meet…

  • Blog
    Marketing, Marketing Campaigns

    Designing Principles

    Unlike a typical campaign, designing graphics to highlight all 7 cooperative principles presents a challenge. As we get ready to…

  • Blog
    Marketing, Marketing Campaigns

    Casting for Colors

    The colors you pair with features and marketing materials are more than a design feature. They draw (or drive away)…

  • Blog
    Member Meetings

    3 Tips for Meeting Planners in a Pandemic

    Are you planning your annual meeting? Here are three important points to keep in mind.

  • Blog
    Digital Marketing

    Make Human Connections

    Digital engagement—whether it’s day-to-day conversations or moving meetings online—graduated from a best practice to a MUST in 2020. To strengthen…

  • Blog
    Inside the Magazine

    Inside the Magazine: August

    Discover how our members are communicating with their readers in the July editions of Ruralite, Florida Currents, and Currents magazines.

  • Blog
    News, Pioneer News

    Utility Pioneers Get $178,000 in Cooperative Perks

    Since Pioneer Utility Resources was founded in 1956, more than $2.5 million has been returned to our members. The tradition…

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    Marketing, Marketing Campaigns

    Mahalo for Wearing Masks

    Learn how the #UtilityPioneers at Kaua’i Island Utility Cooperative, Hawaii, used mask mandates as an opportunity to support local businesses…

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