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    Consumer Education, Marketing, Member/Consumer Experience

    Five Ways to Gain Trust When Raising Rates  

    The question’s no longer if you will have to announce a rate increase, but when. Get five tactics for building…

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    feature examples and editorial inspiration, News, Pioneer News

    Alyssa McDougle Joins Editorial Team

    Meet Alyssa McDougle, Pioneer’s new editorial assistant. Since joining our team in March, Alyssa has formed solid connections with both…

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    Inside the Magazine

    Inside the Magazine: July

    Discover how our members are communicating with their readers in the July editions of Ruralite, Florida Currents, and Currents magazines.

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    News, Pioneer News

    Pioneer Utility Resources Acquires WordSouth

    Leaders of the 2 companies saw the move as an opportunity to enhance the offerings of both organizations, making them…

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    Marketing, Marketing Campaigns

    Tired of 2020? Focus on 2021

    It’s been quite a year. If you—like many of us—are tired of the roller coaster that is 2020, take a…

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    Writing

    4 Ways to Crack Writer’s Block

    At some point every writer faces the challenge of coming up with the right words. Here are 4 tried-and-true ways…

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    Inside the Magazine

    Inside the Magazine: June

    Discover how our members are communicating with their readers in the latest pages of Ruralite, Florida Currents, and Currents.

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    Community Engagement

    Webinar: Media Relations 101

    As the number of journalists decline, public power communicators face new challenges when trying to get coverage of utility activities.…

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    Photography

    Photography in the Time of COVID-19

    The greatest shots happen when we trespass others’ personal space and capture the unique beauty of the human personality. But…

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    Writing

    How to Listen

    As writers, we need to do 3 essential things: read a lot, write a lot, and listen well. Freelance writer…

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    Crisis Communications

    Reporting Tips for a Social-Distance World

    A freelance writer asked us for phone interview advice last month, so we turned to the experts: the NewsData reporting team.…

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    Inside the Magazine

    Inside the Magazine: May

    Discover how our members are communicating with their readers in the May editions of Ruralite, Florida Currents, and Currents magazines.

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    Social Media

    How 2 Utilities Use Positive Posts to Stay Connected

    Some utilities are switching up social and local page content by looking for positive, sharable moments. Stay positive with these…

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