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    Broadband, Broadband Expansion, Broadband Marketing, Marketing Campaigns

    Five Ways to Compete Cooperatively 

    Competition may be new for electric and telco cooperatives, but the local trust that built your reputation remains your strongest…

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    Inside the Magazine

    Inside the Magazine: May

    Discover how our members are communicating with their readers in the May editions of Ruralite, Florida Currents, and Currents magazines.

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    Social Media

    How 2 Utilities Use Positive Posts to Stay Connected

    Some utilities are switching up social and local page content by looking for positive, sharable moments. Stay positive with these…

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    Crisis Communications

    3 Ways to Lead Meetings from a Distance

    Learn how some electric cooperatives are opting for online streaming, call-in or drive-by annual meetings.

  • Blog
    Staff Engagement

    How to Harness Online Collaboration Tools

    Since the spread of COVID-19 began and social distancing went into effect, more public power staff are working from home.…

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    Crisis Communications

    7 Ways to Keep Up Day-to-Day Communications in a Time of Crisis

    We are building a “new work life normal,” so let’s aim high to establish communications practices that are sustainable, stressless…

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    Inside the Magazine

    Inside the Magazine: April

    Discover how our members are communicating with their readers in the April editions of Ruralite, Florida Currents, and Currents magazines.

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    Crisis Communications

    Storm Hair, Don’t Care

    To understand how an extended crisis impacts communicators, we interviewed two #UtilityPioneers in our award-winning eBook, Coping with a Crisis.…

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    News, Pioneer News

    Pioneer Utility Resources Acquires ARC Media

    2 companies with deep ties to America’s electric cooperatives and other community-owned utilities are combining forces. Pioneer acquired Missouri-based ARC Media,…

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    News, Pioneer News

    Spotlight on #UtilityPioneers

    NRECA’s Spotlight on Excellence Awards program, notified 2020 winners last week. We (giddily) ran through the list and were excited…

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    Crisis Communications

    Four Teleworking Myths (and How to Power On)

    Many utility staff started working from home this week, some for the first time. Struggling with the shift? Here are four…

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    Inside the Magazine

    Inside the Magazine: March

    Discover how our members are communicating with their readers in the latest editions of Ruralite, Florida Currents, and Currents magazines.

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    Crisis Communications

    Preparing for a Pandemic

    We’re providing social media templates to help you communicate prevention measures.

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