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    Consumer Education, Marketing, Member/Consumer Experience

    Five Ways to Gain Trust When Raising Rates  

    The question’s no longer if you will have to announce a rate increase, but when. Get five tactics for building…

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    Writing

    Breaking the News (2 of 3)

    You need to get the word out. But how can you catch a reporter’s attention? Here are 3 more tactics…

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    Social Media

    Feeding the Feed: How Often Should You Post?

    Why is it so hard for people to see your Facebook content? Competition. This article reviews several frequency studies and…

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    News, Pioneer News

    Ethan Rocke Joins the Team

    Ruralite is pleased to introduce the newest addition to its team of talented editors, Ethan Rocke. Ethan, a New York…

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    Writing

    How to Make Readers Fall in Love with Your Story

    Our assistant editors offer 4 tried-and-true ways to help readers fall in love with your stories.

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    Writing

    Breaking the News

    You need to get the word out. But how can you pitch a story to catch a reporter’s interest? A…

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    More Powerful Together

    Ruralite Releases Second Set of Engagement Tools: Innovative

    Ruralite Services teamed up with the Northwest Public Power Association to create free communication tools with a clear message: More…

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    Social Media

    Like, Love, or Leave? Social Media Training for Utility Staff

    Do your employees know how much personal posts can impact a utility’s reputation? It is critical to have a comprehensive…

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    Writing

    5 Ways to Craft Award-Winning Utility News

    Use the tips I shared in my contest comments to strengthen your own local pages.

  • Blog
    News, Pioneer News

    Pam Spettel Named 2017 Ruralite Communicator of the Year

    Each fall, our editors select an outstanding communicator. Ruralite Services is pleased to announce Blachly-Lane Electric Cooperative’s Pam Spettel as Ruralite’s…

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    Writing

    Harness Colorful Language

    Adjectives and adverbs modify a word by emphasizing information. Just as color adds depth to a photograph, modifiers add meaning…

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    More Powerful Together

    Messages Focus on Local Value at #2017NIC

    Why does the public power model matter? It’s not enough to tell consumers we are safe, reliable and affordable. That’s…

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    More Powerful Together

    Showing Consumers Why Public Power Matters

    NWPPA and Ruralite Services joined forces to create MORE Powerful Together, a consumer-focused effort illustrating how consumers get more than…

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