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    Blog
    Broadband, Broadband Expansion, Broadband Marketing, Marketing Campaigns

    Five Ways to Compete Cooperatively 

    Competition may be new for electric and telco cooperatives, but the local trust that built your reputation remains your strongest…

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    More Powerful Together

    Showing Consumers Why Public Power Matters

    NWPPA and Ruralite Services joined forces to create MORE Powerful Together, a consumer-focused effort illustrating how consumers get more than…

  • Blog
    Branding

    Design Tips for Milestone Logos

    Whether your utility has powered the community for 25 years or is approaching the centennial mark, a logo unifies celebration…

  • Blog
    Branding

    The Color Wheel, Reimagined

    Trying to pick colors for a page layout, or looking for inspiration to freshen your brand hues? Adobe Color CC…

  • Blog
    Branding

    How Color Choice Impacts Design

    Your colors—whether used in a logo, brochure, or website—are part of your company’s brand. For the most part, utilities opt…

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    Websites

    Tap Empathy for Accessible Designs

    We often hear about designing accessible websites, but how many of us understand what it is like to put those…

  • Blog
    News, Pioneer News

    Ruralite Services Names New Editor

    Ruralite Services Inc. has named veteran Northwest journalist Leon Espinoza as its new Editor. Espinoza was selected after a national…

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    Social Media

    Two Little-Known Facebook Message Tools Boost Consumer Communication

    Do consumers send outage complaints on Facebook Messenger only to be told they need to call an outage hotline to…

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    Writing

    Editing Tip: Expect Red (or Purple) Ink

    Peer editing shouldn’t trigger panic. Instead, think of it as a safety net. When you write an article, it’s easy…

  • Blog
    Photography

    4 Tactics for Shooting Memorable Moments

    Challenge yourself to make pictures that go beyond mere records of someone doing something. See if you can capture a…

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    Writing

    Writing Profile Articles: The Interview

    You’ve queried, researched and prepared. Now it is time to interview the subject of your profile article. Here is a…

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    Member Consumer, Member/Consumer Experience

    Spotlight: 3 Tips to Educate Members

    In an age of diversified power supply, electric scams and environmental policies, empowering members with quality information is critical. Responding…

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    Writing

    Spotlight: Tips for Digital Storytelling

    As utility communicators, some of our greatest inspiration comes from our peers’ success. NRECA’s 2017 Spotlight on Excellence Awards celebrated…

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