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  • Blog
    Branding

    How Color Choice Impacts Design

    Your colors—whether used in a logo, brochure, or website—are part of your company’s brand. For the most part, utilities opt…

  • Blog
    Websites

    Tap Empathy for Accessible Designs

    We often hear about designing accessible websites, but how many of us understand what it is like to put those…

  • Blog
    News, Pioneer News

    Ruralite Services Names New Editor

    Ruralite Services Inc. has named veteran Northwest journalist Leon Espinoza as its new Editor. Espinoza was selected after a national…

  • Blog
    Social Media

    Two Little-Known Facebook Message Tools Boost Consumer Communication

    Do consumers send outage complaints on Facebook Messenger only to be told they need to call an outage hotline to…

  • Blog
    Writing

    Editing Tip: Expect Red (or Purple) Ink

    Peer editing shouldn’t trigger panic. Instead, think of it as a safety net. When you write an article, it’s easy…

  • Blog
    Photography

    4 Tactics for Shooting Memorable Moments

    Challenge yourself to make pictures that go beyond mere records of someone doing something. See if you can capture a…

  • Blog
    Writing

    Writing Profile Articles: The Interview

    You’ve queried, researched and prepared. Now it is time to interview the subject of your profile article. Here is a…

  • Blog
    Member Consumer, Member/Consumer Experience

    Spotlight: 3 Tips to Educate Members

    In an age of diversified power supply, electric scams and environmental policies, empowering members with quality information is critical. Responding…

  • Blog
    Writing

    Spotlight: Tips for Digital Storytelling

    As utility communicators, some of our greatest inspiration comes from our peers’ success. NRECA’s 2017 Spotlight on Excellence Awards celebrated…

  • Blog
    Marketing, Marketing Campaigns

    Lineman Party Prep!

    We love brainstorming creative ways to recognize holidays on social media. To honor linemen this year, we created a looping…

  • Blog
    Writing

    Anatomy of a Profile

    Everyone has a story, and profile writers help tell these tales to the world. You can, too. Here is the…

  • Blog
    Writing

    Spotlight: 5 Ways to Help Your News Story Shine

    We’re highlighting best practice tips from NRECA’s 2017 Spotlight on Excellence Award winners. First up is Geoff Oldfather, manager of…

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