Blog

You need to get the word out. But how can you pitch a story to catch a reporter’s interest? A…

Ruralite Services teamed up with the Northwest Public Power Association to create free communication tools with a clear message: More…

Do your employees know how much personal posts can impact a utility’s reputation? It is critical to have a comprehensive…

Use the tips I shared in my contest comments to strengthen your own local pages.

Each fall, our editors select an outstanding communicator. Ruralite Services is pleased to announce Blachly-Lane Electric Cooperative’s Pam Spettel as Ruralite’s…

Adjectives and adverbs modify a word by emphasizing information. Just as color adds depth to a photograph, modifiers add meaning…

Why does the public power model matter? It’s not enough to tell consumers we are safe, reliable and affordable. That’s…

NWPPA and Ruralite Services joined forces to create MORE Powerful Together, a consumer-focused effort illustrating how consumers get more than…

Whether your utility has powered the community for 25 years or is approaching the centennial mark, a logo unifies celebration…

Trying to pick colors for a page layout, or looking for inspiration to freshen your brand hues? Adobe Color CC…

Your colors—whether used in a logo, brochure, or website—are part of your company’s brand. For the most part, utilities opt…

We often hear about designing accessible websites, but how many of us understand what it is like to put those…