Blog

Whether your utility has powered the community for 25 years or is approaching the centennial mark, a logo unifies celebration…

Trying to pick colors for a page layout, or looking for inspiration to freshen your brand hues? Adobe Color CC…

Your colors—whether used in a logo, brochure, or website—are part of your company’s brand. For the most part, utilities opt…

We often hear about designing accessible websites, but how many of us understand what it is like to put those…

Ruralite Services Inc. has named veteran Northwest journalist Leon Espinoza as its new Editor. Espinoza was selected after a national…

Do consumers send outage complaints on Facebook Messenger only to be told they need to call an outage hotline to…

Peer editing shouldn’t trigger panic. Instead, think of it as a safety net. When you write an article, it’s easy…

Challenge yourself to make pictures that go beyond mere records of someone doing something. See if you can capture a…

You’ve queried, researched and prepared. Now it is time to interview the subject of your profile article. Here is a…

In an age of diversified power supply, electric scams and environmental policies, empowering members with quality information is critical. Responding…

As utility communicators, some of our greatest inspiration comes from our peers’ success. NRECA’s 2017 Spotlight on Excellence Awards celebrated…

We love brainstorming creative ways to recognize holidays on social media. To honor linemen this year, we created a looping…