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    Marketing, Marketing Campaigns

    Fill’er Up! Prepay Program Marketing Examples

    Prepay programs—and the energy awareness the programs build—drive consumers to use less energy. Use these best practices to energize your…

  • Blog
    Community Engagement

    [Digital] Rock, Paper, Scissors

    Consider each message your utility wants to share. Some work best in print, while other messages should also be shared…

  • Blog
    Writing

    Footloose Steps for Planning Monthly Content

    You may not wear dancing shoes at deadline time, but here are several Footloose Kevin Bacon-era ways to ease the…

  • Blog
    Photography

    Cracking Composition

    Composition is a personal choice, but it does take foresight. Try these 3 ways to arrange elements and subjects to…

  • Blog
    News, Pioneer News

    Why We Are Thankful

    Amidst the flurry of turkey carving stories and cranberry relish recipes, we want to take a moment to celebrate YOU.

  • Blog
    Photography

    Show Cheer, Not Checks

    Avoid pictures of oversized checks. Instead, capture pictures of the people impacted by donations. Those are images you can take…

  • Blog
    Community Engagement

    Two Ways to Stream Your Story

    Live streaming offers one more way for you to communicate with consumers. Your followers never need to miss out on…

  • Blog
    Photography

    Photo Contest Boosts Staff Spirit, Skills

    Want to boost employee morale while improving your staff’s ability to take pictures on the go? Try a photography contest.

  • Blog
    News, Pioneer News

    Ted Case Named 2016 Communicator of the Year

    Ruralite Services is pleased to announce Ted Case as its Communicator of the Year for 2016. Editors cited his well-written,…

  • Blog
    Writing

    Write for Readers

    Whether you are tackling stories about utility programs or a feature on a community leader, never lose sight of the…

  • Blog
    Social Media

    Celebrate Community Power in October

    In October take time to communicate what makes your utility special during National Cooperative Month and Public Power Week. Read…

  • Blog
    Lori Russell, News, Pioneer News

    Hooks, Lines, & Pictures

    Grab your pole, bait your hook and cast your line deep into the raging current as you learn to angle…

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