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    Consumer Education, Marketing, Member/Consumer Experience

    Five Ways to Gain Trust When Raising Rates  

    The question’s no longer if you will have to announce a rate increase, but when. Get five tactics for building…

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    Social Media

    Celebrate Community Power in October

    In October take time to communicate what makes your utility special during National Cooperative Month and Public Power Week. Read…

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    Lori Russell, News, Pioneer News

    Hooks, Lines, & Pictures

    Grab your pole, bait your hook and cast your line deep into the raging current as you learn to angle…

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    Writing

    How & Why Questions Matter

    Your story may have a piece missing. Writers often check off who, what, when and where questions, but neglect why…

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    News, Pioneer News

    Ruralite Wins Top Award for Magazine Design

    On August 9, Ruralite magazine won the gold award for best magazine design during the National Electric Cooperative Statewide Editors…

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    Social Media

    [Picture] Frame Your Message: Shift Social Content from Words to Visuals

    The days of standalone-text posts are fading. If you want to be heard by the next generation of consumers, start…

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    Writing

    Story Tip: Connect the Dots

    Looking for feature story topics? Traci Brock, a member services representative and communicator for Wasco Electric Cooperative in The Dalles,…

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    Photography

    Shoot in the Shade

    Shooting parade pictures this weekend? Scout out the parade route and look for a spot where a building may help…

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    Writing

    5 Tricks for Writing Engaging Headlines

    Headlines tempt readers into a story or turn them away. Use these 5 tips to catch readers’ attention and keep…

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    Social Media

    Creating a Call to Action

    Want to engage your Facebook community with more than a post? Adding a call-to-action button can transform your page into…

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    Photography

    Photography Tip: Get a Head of Your Story

    While seemingly simple, the headshot causes trouble for many. Bad light, poor backgrounds, focus and cropping all can ruin a…

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    Writing

    Move Back Pages from To Do to Done!

    2 utility leaders share how to move your monthly back page column writing from to do to done!

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    Social Media

    Your #ThankALineman Tool Kit

    Hard hats, gloves, safety harnesses, hot sticks. Linemen carry a lot of weight—not to mention keeping the lights on for…

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