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  • Blog
    Writing

    How & Why Questions Matter

    Your story may have a piece missing. Writers often check off who, what, when and where questions, but neglect why…

  • Blog
    News, Pioneer News

    Ruralite Wins Top Award for Magazine Design

    On August 9, Ruralite magazine won the gold award for best magazine design during the National Electric Cooperative Statewide Editors…

  • Blog
    Social Media

    [Picture] Frame Your Message: Shift Social Content from Words to Visuals

    The days of standalone-text posts are fading. If you want to be heard by the next generation of consumers, start…

  • Blog
    Writing

    Story Tip: Connect the Dots

    Looking for feature story topics? Traci Brock, a member services representative and communicator for Wasco Electric Cooperative in The Dalles,…

  • Blog
    Photography

    Shoot in the Shade

    Shooting parade pictures this weekend? Scout out the parade route and look for a spot where a building may help…

  • Blog
    Writing

    5 Tricks for Writing Engaging Headlines

    Headlines tempt readers into a story or turn them away. Use these 5 tips to catch readers’ attention and keep…

  • Blog
    Social Media

    Creating a Call to Action

    Want to engage your Facebook community with more than a post? Adding a call-to-action button can transform your page into…

  • Blog
    Photography

    Photography Tip: Get a Head of Your Story

    While seemingly simple, the headshot causes trouble for many. Bad light, poor backgrounds, focus and cropping all can ruin a…

  • Blog
    Writing

    Move Back Pages from To Do to Done!

    2 utility leaders share how to move your monthly back page column writing from to do to done!

  • Blog
    Social Media

    Your #ThankALineman Tool Kit

    Hard hats, gloves, safety harnesses, hot sticks. Linemen carry a lot of weight—not to mention keeping the lights on for…

  • Blog
    Photography

    Use Big Pictures

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  • Blog
    Writing

    Be Concise. Cut Extra Words

    Whether you are writing a feature or technical article, make stories stronger by cutting unnecessary words.

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