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    Community Engagement

    Two Ways to Stream Your Story

    Live streaming offers one more way for you to communicate with consumers. Your followers never need to miss out on…

  • Blog
    Photography

    Photo Contest Boosts Staff Spirit, Skills

    Want to boost employee morale while improving your staff’s ability to take pictures on the go? Try a photography contest.

  • Blog
    News, Pioneer News

    Ted Case Named 2016 Communicator of the Year

    Ruralite Services is pleased to announce Ted Case as its Communicator of the Year for 2016. Editors cited his well-written,…

  • Blog
    Writing

    Write for Readers

    Whether you are tackling stories about utility programs or a feature on a community leader, never lose sight of the…

  • Blog
    Social Media

    Celebrate Community Power in October

    In October take time to communicate what makes your utility special during National Cooperative Month and Public Power Week. Read…

  • Blog
    Lori Russell, News, Pioneer News

    Hooks, Lines, & Pictures

    Grab your pole, bait your hook and cast your line deep into the raging current as you learn to angle…

  • Blog
    Writing

    How & Why Questions Matter

    Your story may have a piece missing. Writers often check off who, what, when and where questions, but neglect why…

  • Blog
    News, Pioneer News

    Ruralite Wins Top Award for Magazine Design

    On August 9, Ruralite magazine won the gold award for best magazine design during the National Electric Cooperative Statewide Editors…

  • Blog
    Social Media

    [Picture] Frame Your Message: Shift Social Content from Words to Visuals

    The days of standalone-text posts are fading. If you want to be heard by the next generation of consumers, start…

  • Blog
    Writing

    Story Tip: Connect the Dots

    Looking for feature story topics? Traci Brock, a member services representative and communicator for Wasco Electric Cooperative in The Dalles,…

  • Blog
    Photography

    Shoot in the Shade

    Shooting parade pictures this weekend? Scout out the parade route and look for a spot where a building may help…

  • Blog
    Writing

    5 Tricks for Writing Engaging Headlines

    Headlines tempt readers into a story or turn them away. Use these 5 tips to catch readers’ attention and keep…

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