Challenge: Tennessee’s electric providers want to build a relationship with their customers beyond bill inserts while also sharing information about additional programs and services. But with limited time, they weren’t sure how to create engaging content. Solution: Working through the Tennessee Municipal Electric Power Association, several pioneering utilities partnered with Pioneer to create Tennessee Connections […]
Celebrating 50 years of Service in Rural Alaska, a 90-page book detailing the struggles and victories won by Alaska Village Electric Cooperative. To create the community history book, AVEC Public Relations Officer and Utility Pioneer Amy Murphy teamed up with Pioneer Assistant Editor Mike Teegarden. The book explores the history of all 57 villages served by the co-op. “What […]
Meet “Wattsun!” In 2019, South Central Power partnered with Pioneer Utility Resources to design an attention-grabbing car wrap for their new fleet car. Graphic Designer Duy Mai’s quality design vision was brought to life for South Central Power team members to “experience performing everyday work in an electric vehicle.” View the full Wattsun driver spotlight […]
When a measure to deregulate the electricity system in Nevada was proposed, Wells Rural Electric Co. (WREC) used its magazine, social media, and other platforms to address its concern about the Energy Choice Initiative. Magazine Content Full-page testimonials were published from other organizations, such as AARP and the Nevada Mining Association. Clay Fitch, CEO of […]
To celebrate their 75th anniversary, Clatskanie PUD collaborated with Pioneer to create a perpetual calendar for their members. This calendar’s format makes it easy to remember birthdays, anniversaries and other important dates, year after year. Mike Teegarden used the More Powerful Together initiative’s style guide to include an influential message about the importance of public […]
The 2018 Ruralite Communicators’ Workshop was recently hosted in beautiful Newport, Oregon. Pioneer Graphic Designer Duy Mai crafted a logo, evocative of the bonfire event planned for attendees. A brochure with presenters, staff, and attendees was designed for the workshop, too. A stunning photo of the venue and coast helped the cover pop. View the Communicators […]
Pioneer partnered with our subsidiary, Efficiency Services Group (ESG), to produce printed marketing materials to help utilities engage consumers. Start Saving: This is a flyer designed to describe to utilities what an efficiency kit program offers. Fight Back: During direct install visits, this informational flyer can be distributed to homeowners about a free duct-sealing program, offered by their […]
Want to catch your readers’ attention? Wrap your magazine with a message. Since 2012, Pioneer Assistant Editor Pam Blair has designed magazine cover wraps for Florida’s Escambia River Electric Cooperative to advertise the co-op’s annual meeting. For the co-op’s 2018 cover wrap, Pam picked a selection of community-focused photos, including: JROTC color guard Door prize […]
Social media posts need eye-catching graphics to stand out. That’s why Pioneer Utility Resources Graphic Designer Duy Mai creates electrical safety and energy efficiency-related images every month. Duy works closely Pioneer Utility Resources Assistant Editor Ethan Rocke and the Efficiency Services Group team to identify valuable, consumer-friendly topics. Ethan writes tips for utility social media channels, then Duy develops […]
Need to freshen up an iconic logo? Blachly-Lane Electric Cooperative Member and Public Relations Manager Pam Spettel wanted a contemporary spin on her co-op’s logo without straying too far from the current design. The logo of the Eugene, Oregon-based utility is iconic, so Pam said she did not want a brand new look or feel. […]
Want to take your employee orientations up a notch? Share your story with Prezi. Public Relations/Communications Representative Mark Owens at Jackson EMC (visit the Jackson EMC website) in Jefferson, Georgia, teamed up with Pioneer Utility Resources Content Marketing & Development Manager Megan McKoy-Noe to design a fun, fresh approach to sharing the co-op’s history at […]
Jeff Beaman and Courtney Linville of Central Electric Cooperative (CEC) worked closely with Pioneer Utility Resources to commemorate the co-op’s 75th anniversary in central Oregon. The 64-page book, “Generations: Building Lines, Changing Lives,” includes treasures such as the July 17, 1940 telegram approving a loan to build the first 245 miles of line, early advertisements, and hand-written […]
Michelle Ehrlich of Cowlitz PUD, Washington, partnered with Graphic Designer Duy Mai to design and print an energy-efficiency calendar. Pops of color and strong images help Cowlitz PUD consumers stay on top of energy needs throughout the year, while Pioneer’s legwork kept Michelle under budget. View the 2016 Cowlitz PUD Calendar (PDF)
