• Case Study
    Broadband, Broadband Marketing, Consumer Ed, Consumer Education, Magazines

    Tennessee Connections Builds Relationships and Saves Staff Time, Costs

    Challenge: Tennessee’s electric providers want to build a relationship with their customers beyond bill inserts while also sharing information about additional programs and services. But with limited time, they weren’t sure how to create engaging content. Solution: Working through the Tennessee Municipal Electric Power Association, several pioneering utilities partnered with Pioneer to create Tennessee Connections […]
    Chasity Anderson, CCC, MIP
    April 19, 2026
  • eBooks and Toolkits
    Community Engagement

    Calendar Connects Community

    First Place, Best Annual Report (Group A) NWPPA 2015 Excellence in Communication Award Winner Want to help your annual report shine? Clatskanie People’s Utility District in Clatskanie, Oregon, bundles it with its member calendar. They insert the award-winning solution into a local newspaper. Everyone within two zip codes receives a copy each November. “The calendar is a […]
    Duy Mai
    August 15, 2015
  • eBooks and Toolkits
    Content Planning

    Wear (& Share) Your Principles

    Pioneer Utility Resources developed a new way to present the seven cooperative principles. We wanted something eye-catching that would entice viewers to read it up close. We debuted the design at the 2014 Writer’s Workshop and received overwhelmingly positive feedback. To help get you started, we created a Starter Kit (zip). It includes a Facebook post […]
    Duy Mai
    April 28, 2015
  • eBooks and Toolkits
    Community Engagement

    Affordable Reporting

    Christina Sawyer of Mt. Wheeler Power, Nevada, partnered with Pioneer Utility Resources Assistant Editor Mike Teegarden and Graphic Designer Duy Mai to design an annual report for distribution at the co-op’s annual meeting. The clean design reflects the co-op’s meeting theme, Efficiently Empowering You. Spot color helps financial information stand out. Pioneer took care of the […]
    Mike Teegarden
    April 26, 2015
  • eBooks and Toolkits
    Writing

    Saving (and Celebrating) Your History

    Silver Award, Best Large Special Publication (Class 1) NRECA 2014 Spotlight on Excellence Award Winner Christine Stallard of Coos-Curry Electric (CCE), Oregon, worked closely with Pioneer Utility Resources Assistant Editor Mike Teegarden to design a 100-page book. The special publication celebrates Coos-Curry Electric Cooperative’s 75th anniversary. Christine collected photos from the cooperative’s archives for several months. She […]
    Mike Teegarden
    April 15, 2014