Andy Johns is joined by Chris Townson, CEO of West Carolina and Upcountry Fiber, to talk about what makes a strong partnership. Chris shares candid lessons from working with telcos, electrics and municipalities—including how to evaluate opportunities, align missions, manage egos and build lasting agreements.
What You’ll Learn WordSouth had the honor of being asked to present at the 2016 RTIME, the Rural Telecom Industry Meeting & EXPO presented by NTCA–The Rural Broadband Association. Andy Johns and Noble Sprayberry traveled to Orlando in February to present “Sharing Your Story” for RTIME attendees. Before they left, Stephen V. Smith interviewed Andy […]
What You’ll Learn There is a lot of talk these days about incorporating storytelling into your marketing efforts. But what kind of stories are effective? In this episode of StoryConnect: The Podcast, WordSouth’s Andy Johns speaks with Carrie Huckeby, chief marketing officer for WK&T in Mayfield, Kentucky, and Ardmore Telephone in Ardmore, Alabama. Carrie gives […]
What You’ll Learn Telling your own story is one thing, but there is great power in having your customers tell your story for you. In this episode of StoryConnect: The Podcast, WordSouth’s Andy Johns speaks with Shannon Sears, the director of commercial operations for West Carolina Tel headquartered in Abbeville, South Carolina. Shannon talks about […]
What You’ll Learn There is a wealth of information about user habits inside your network, and marketers can harness that information to drive sales and increase ARPU. But how? Allison Brausen recorded this interview prior to presenting at the 2015 StoryConnect conference on the topic of “Harnessing Network Data for Target Marketing.” Allison is the […]
What You’ll Learn Jim Keiffer is President of Keiffer Energy and Management Consulting. His four decades in the natural gas and electricity industry include many year leading marketing as well as customer strategy/support for TVA. In this episode of StoryConnect: The Podcast, Jim talks about how utilities can increase customer participation in their programs. This […]
What You’ll Learn Laura Withers is Communications Director for NTCA–The Rural Broadband Association. She was our guest on StoryConnect: The Podcast in September 2015 to discuss NTCA’s Gig-Capable Provider program. This interview led up to Laura’s personal appearance a few weeks later at StoryConnect: The Conference in Chattanooga, Tennessee. Guest Speaker Laura Withers of NTCA
