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Month April 2022
Social Storms eBook, HeART of Community Podcast in the Spotlight
Pioneer’s team of utility storytellers won two awards, Best Special Publication and Most Innovative Use of Digital Communication, in the national 2022 Spotlight on Excellence Awards program. Learn the story behind our winning work, and find ideas to help strengthen your next storytelling adventure!
Five Ways for Introverts to Thrive at Conferences
Introverts bring a different set of skills to classic networking events. By focusing our strengths in unique ways, we can build friendships that last a lifetime. Are you an introvert, too? Here are five ways to not only survive, but THRIVE at your next conference.
How Utilities Can Boost Mobile App Engagement
Electric and broadband utilities often use mobile applications to help members easily manage an account anytime, anywhere, saving precious time and money in the process. NISC's Scott Wild shares three ways to convince late adopters to convert and how to lead with problems to catch consumer attention.
Five Ways to Energize Efficiency Marketing
Are your efficiency program messages effective? The pandemic cut off many direct install and community awareness efforts. Efficiency program marketing shifted, too. To meet efficiency goals, tailor your marketing messages. Offer choices, remove barriers, create relevant messages, focus on needs and keep complaints in context.