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Month August 2022
Reader Survey Shows Strong Preference, Loyalty for Print
Pioneer partnered with statewide magazine editors to conduct a national magazine readership survey. The results answer commonly asked questions from our Utility Pioneers, including what gives you the biggest bang for your communication buck.
Fiber Broadband Association report shows broadband’s impact on key areas
Working every day with broadband providers across rural America, we have the privilege of seeing the impact they are making on their communities at a micro level. A study released by the Fiber Broadband Association shows broadband’s effect across America. Get details from the study and learn what the trends might mean for broadband’s future.
Seven Ways to Keep Reader Trust
Our readers trust us. But it’s a relationship that cannot be taken for granted. Leon Espinoza, with a nod to Hollywood classics, shares seven ways to use thoughtful editing and solid storytelling to stay in your readers’ Circle of Trust.
Drawing a Career with Stories
As our utility member needs grow, our communications co-op has grown, too. We asked one of our new recruits, Associate Editor Valeri Pearon, to share her story. Learn how poetry, a fascination with the moving parts of storytelling and carving pumpkins(!) sparked her career.
Pioneer Staff Prepare for Postage Changes
As telcos, public power utilities and industry associations seek solutions to rising paper and printing expenses, Pioneer staff work behind the scenes to reduce mailing costs. Our publications team reports on USPS changes planned for 2023.