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Month October 2023

Save Time and Energy with Artificial Intelligence Tools and Message Management

Every fall public power communicators across the Northwest meet up to trade ideas and find cooperative solutions at the Northwest Innovations in Communications Conference, organized by the Northwest Public Power Association. We asked a first-time attendee to share his top takeaways from the event.

Facing a Social Media Crisis? Here’s How to Come Out on Top

Social channels and the ability of individual opinions — true or not — to spread like wildfire online, drastically changed the crisis communications landscape. After joining a session by crisis communication expert Molly McPherson, Katie Norris shares what she learned about identifying warning signs and how to respond to a social media crisis in the ever-changing online landscape.