What You’ll Learn Storytelling is a HUGE component of broadband marketing. But how can you make a technical subject engaging and memorable for your community? Kelly Burns, marketing manager at CTC in Minnesota, tells us how Bigfoot, its own Gig A. Byte monster, Taste of Technology events and Broadband in a Box keep people interested […]
Stories of financial strength, record returns, steady leadership and celebrated peers shined at Pioneer Utility Resources’ 2023 Cooperative Member Meeting on June 20. Twenty-four new members joined the co-op, and a record-setting $729,577 in co-op member credits will reach Utility Pioneers in July. Get highlights from the meeting at pioneer.coop.
What You’ll Learn Speed is so 2020. To connect with today’s broadband subscribers you need data-driven storytelling, persona-based service tiers and the know-how to read digital body language. Calix’s Naylor Gray shares insights from the 2024 update of Calix’s e-book, “The Definitive Guide to Subscriber Experience.” Guest Speaker Naylor Gray Show Notes Transcripts have been […]
Utility Pioneers Shelley Paik and Lisa Fannin were named Pioneers’ 2024 D’Avanzo Communications Leadership Award winners at Pioneer’s Co-op Member Meeting June 20. Meet both women and learn how their efforts helped build a legacy of storytelling nationally.
Ideas from Utility Pioneers scored high at the Cooperative Communicators Association 2024 Awards. “The StoryConnect Podcast” won for best cooperative education, while the guides “How to Stream Stories with Podcasts” and
What You’ll Learn Hear how a Kansas utility delivered 159 TONS of food with a branded van, school competitions and coordinated, consistent messaging over the last 10 years. Guest Speaker Alli Conine Show Notes Transcripts have been lightly edited for clarity and readability. Intro: A production of Pioneer Utility Resources. StoryConnect, helping communicators discover ideas […]
What You’ll Learn Want more people to apply for lineworker jobs? Show your story to high school seniors! Learn how Community Electric Co-op’s “Day in the Life of a Lineworker” student experience raises awareness of utility career paths and lineworker scholarships every spring. Guest Speaker Jessica Parr Show Notes Transcripts have been lightly edited for […]
What You’ll Learn Starting in kindergarten, the team at Oklahoma Electric Co-op offers educational programs to students throughout their school experience. Hear how the programs developed and why engaging children became a strategic focus for the utility over the last decade. Guest Speaker Tory Tedder-Loffland Show Notes Transcripts have been lightly edited for clarity and […]
Energy efficiency is a story that can feel stale. Hear how Louisiana Utility Pioneers rebranded existing resources with an owl mascot and cohesive storytelling to help both staff and members be Power Smart.
What You’ll Learn Internal communications is a critical part of storytelling, but one we often forget. At Medina Electric, Katie Haby’s using the CliftonStrengths training program to help staff focus on strengths to build cross-department teams and happier, more engaged employees. Hear how the program’s helping the co-op strengthen its internal storytelling approach! Guest Speaker […]
Utility Pioneers from across the country converged on Hood River, Oregon, for StoryConnect, Pioneer’s largest story-swapping event to date. For folks who couldn't join us, we've got key ideas from our three highest-rated sessions: branding stories and advice from Nike and Tofurky, and artificial intelligence tools to support — not overtake — your storytelling. Hear these stories with this fun recap of StoryConnect 2024!
What You’ll Learn Icebreakers, scholarships and character building — meet EmPOWER, a youth leadership program for high school juniors in South Dakota and Minnesota. Learn about Sioux Valley Energy’s long-term investment to build future leaders in its community. Guest Speaker Chinelle Christensen Show Notes Transcripts have been lightly edited for clarity and readability. Intro: A […]
