We believe in the value of diverse storytellers. We also love books. To mark National Hispanic Heritage Month, we asked our staff to share books they enjoyed featuring the history and modern-day experiences of Hispanic storytellers. Read on for stories to add to your bookshelf in September!
What You’ll Learn Lean into your personality, and don’t focus on the numbers. That’s the advice of veteran podcaster Carrie Huckeby. She shares how the Tennessee Broadband Association uses its “Lead Tennessee Radio” podcast to tell its story, with tips on ways audio storytelling can help utilities reach new audiences. Guest Speaker Carrie Huckeby Show […]
Do you highlight your co-op principles on your website and in your office? To help you celebrate National Cooperative Month, our free print and social media campaign, “Explore the Merits of Cooperation,” helps you tell your story.
One of the best ways to get staff excited about working for a cooperative is through food and cooperative-sourced gifts. To celebrate National Co-op Month in October, we’re got a list of co-op food brands to help you stock your staff break room with treats from local and national food created through cooperation. Be sure to tell staff how electric and telecommunications co-ops are part of this amazing story, too!
What You’ll Learn In the second part of our conversation with Brianna Wall, we dive into audience segments and how the team at Oklahoma Electric Cooperative identifies and adds internal data to their communication strategy. Link to OEC’s electric vehicle webpage: https://okcoop.org/ev/. Show Notes Transcripts have been lightly edited for clarity and readability. Intro: A […]
What You’ll Learn You’ve got data, but are you using it strategically to strengthen your stories? Hear how Brianna Wall leverages analytics and existing data to be strategic with her communications plan and storytelling. Learn more about Oklahoma Electric Cooperative at https://okcoop.org. Guest Speaker Brianna Wall Show Notes Transcripts have been lightly edited for clarity […]
Stories about rural explorers, a classroom surrounded by ice and women collecting mis-matched buttons each earned national writing awards on Aug. 9. The editorial team for Ruralite magazine, a Pioneer Utility Resources consumer-facing publication, won three feature-writing awards from the National Electric Cooperatives Statewide Editors Association (SEA) and the National Rural Electric Cooperative Association (NRECA) […]
Grab your camera and start snapping! Pioneer's Content in the Wild contest celebrates the creativity of Utility Pioneers. Send us a picture posing with your storytelling content for a chance to win $50!
What You’ll Learn From lineman tales to water heater relationship advice, the Central Connection Podcast uses humor and relatable hosts to make waves. Tiffany Trueblood, senior communications specialist at Central Alabama Electric Cooperative, shares how staff engagement plays a key role in the co-op’s latest communication channel. Guest Speaker Tiffany Trueblood Show Notes Tune in […]
What You’ll Learn Are you generating Pink Power? Since 2011, lineworkers at Baldwin EMC in Alabama have worn pink hard hats each October to educate the community about different types of cancer. They even have a PINK BUCKET TRUCK (name TBD). Learn how you can wear pink to share your story. Guest Speaker Michelle Geans […]
What You’ll Learn As Utility Pioneers, we want to say yes to everything. But often, saying yes to one thing means saying no to something else. Brianna Wall shares how she sets deadlines, takes time before accepting new tasks and weighs the benefits of a project to better manage her time. Guest Speaker Brianna Wall […]
How often do you look for inspiration from other types of cooperatives? The 2023 Cooperative Communicators Association Communications Contest celebrates engaging writing and marketing ideas from across all cooperative sectors. Pioneer’s website, “The StoryConnect Podcast,” content planner and annual report each won first place awards from CCA in June. Hear more about the co-op group and get inspired by winning ideas from Utility Pioneers, too!
