Launching or refreshing a brand? Get storytelling tips and tactics from Elizabeth Kuhns, who partnered with Pioneer to create the Ignite Broadband brand.
Thinking about creating a podcast? Michael Rovito, host of “Alaska Powerline,” explains how he prepared to launch the podcast, built a content strategy and measures success.
Now that the rules have been finalized, Dereck DeVries, of Vantage Point, shares the latest on what marketers, communicators and executives need to know about the where, what and when of broadband labels.
Now that the rules have been finalized, Dereck DeVries, of Vantage Point, shares the latest on what marketers, communicators and executives need to know about the where, what and when of broadband labels.
We believe in the value of diverse storytellers. We also love books. To mark National Native American Heritage Month, we asked our staff to share books they enjoyed featuring the history and modern-day experiences of indigenous storytellers. Read on for stories to add to your bookshelf in November!
Artificial intelligence can help you brainstorm ideas, develop a strategy and shorten existing content. Prompts are the directions or questions you give AI. The more specific the prompt, the better the results. Use these four tactics to prompt AI and boost your productivity.
What do utility leaders want you to communicate? A panel of Georgia electric co-op CEOs discussed the need to use communications to strengthen co-op culture, recruit more people into co-op careers and tell the story of our community impact (over and over and over) to meet future challenges.
We believe in the value of diverse storytellers. We also love books. To mark National Hispanic Heritage Month, we asked our staff to share books they enjoyed featuring the history and modern-day experiences of Hispanic storytellers. Read on for stories to add to your bookshelf in September!
Lean into your personality, and don't focus on the numbers. That's the advice of veteran podcaster Carrie Huckeby. She shares how the Tennessee Broadband Association uses its podcast to tell its story, with tips on ways audio storytelling can help utilities reach new audiences.
Do you highlight your co-op principles on your website and in your office? To help you celebrate National Cooperative Month, our free print and social media campaign, “Explore the Merits of Cooperation,” helps you tell your story.
One of the best ways to get staff excited about working for a cooperative is through food and cooperative-sourced gifts. To celebrate National Co-op Month in October, we’re got a list of co-op food brands to help you stock your staff break room with treats from local and national food created through cooperation. Be sure to tell staff how electric and telecommunications co-ops are part of this amazing story, too!
In the second part of our conversation with Brianna Wall, we dive into audience segments and how the team at Oklahoma Electric Cooperative identifies and adds internal data to their communication strategy.
