We believe in the value of diverse storytellers. We also love books (possible understatement). In honor of Asian Pacific American Heritage Month, we asked our staff to share books they enjoyed featuring the heritage and modern-day experiences of Asian and Pacific American storytellers.
What stories resonate with readers? Michael Rovito at the Alaska Power Association explains the role of photography and finding your focus in storytelling. He’s watched Alaskan utility storytelling in Ruralite magazine evolve from a focus on utility news to shining light on more compelling stories about the people and programs connecting rural Alaskan communities.
What You’ll Learn Retirements and competitive hiring makes storytelling critical for staff retention. How can you introduce new team members to your culture and keep them happy? Kathryn Green at Southern Rivers Energy shares her co-op’s onboarding process, which turns the first few days on the job into memorable moments. Guest Speaker Kathryn Green Show […]
Search engines, phone service and pizza (Pepperoni Hug Spot, to be precise) share one thing in common: an advertisement created by artificial intelligence. As AI-based tools hit the mainstream, some content creators are testing the marketing waters with artificial advertising. Have you considered the same? Here’s what folks have done so far and lessons (hopefully) learned.
What You’ll Learn Whether you’re writing a story or creating an image, prompts are key tools to help you effectively work with artificial intelligence. Kyle Allwine shares how he uses prompts to deliver different versions of original content and strengthen his storytelling. Click here to read Kyle’s article on LinkedIn. Guest Speaker Kyle Allwine Show […]
What You’ll Learn Stories have a tendency to change when a lot of folks are sharing them. It’s a big game of telephone, and phrases may shift the further you get from the source. Hoosier Energy Member Relations Specialists Kyle Coulson and Justin Thompson share why the G&T created their roles to help streamline and […]
We love celebrating when Utility Pioneers shine! Here's a list of NRECA Spotlight on Excellence award winners who are members of our co-op, with links to some of their award-winning ideas. We’re in the spotlight, too; Pioneer won two Gold Spotlight on Excellence Awards for Most Innovative Use of Digital Communication and Best Total Communication Program!
Ian Cope joined Utility Pioneers from across Washington at PUD Day on the Hill. As an elected official himself, he shares the best storytelling prompts to keep government officials engaged in your story. And yes, he bought GOAT shirts!
StoryConnect may be over, but the sessions will (hopefully) keep generating ideas! If you missed the event or want to look back fondly on what you learned, here are tips from our top-ranked conference sessions: Start with Story, Create Internal Storytellers, Lead with Why and Build Brand Champions.
Hard hats, rodeos, buckets and more. What messages resonate with lineworkers? Here are a few of our favorite sources for brainstorming content to help you celebrate Lineworker Appreciation Day.
Ian Cope joined Utility Pioneers from across Washington at PUD Day on the Hill. As an elected official himself, he shares the best storytelling prompts to keep government officials engaged in your story. And yes, he bought GOAT shirts!
Ian Cope joined Utility Pioneers from across Washington at PUD Day on the Hill. As an elected official himself, he shares the best storytelling prompts to keep government officials engaged in your story. And yes, he bought GOAT shirts!
