Stories are critical for connecting with consumers. How can utilities use proactive communications and engagement strategies to reach their audience? Get four steps to help strengthen your brand's story, then join our Nov. 2 webinar to build your story in 2023!
Pioneer, as a communications co-op, was built to share the story of Utility Pioneers. To celebrate National Cooperative Month, we’ve added a free, customizable campaign on Pioneer Studio.
Ruralite readers from Alaska to California popped thousands of leftover corks into the mail to meet a stranger’s unique request, demonstrating the power of community storytelling and the reach of the monthly magazine in the process. Central Electric Cooperative member Cyllene King used Ruralite magazine’s Reader Exchange feature to ask other readers to send her […]
What You’ll Learn A lot of utilities are weighing rebrands and new brands as they add broadband service, merge with other utilities or expand to new communities. Meridian Cooperative Vice President of Marketing and Creative Services Lindsay Tyson led her co-op’s rebranding efforts. She talks about using a rebranding timeline, engaging staff as brand ambassadors […]
How do Utility Pioneers find people and community groups to feature as community champions for their story? Hear ideas from NCTC’s Amy Phelps and Pioneer’s Susan Bain in this webinar, recorded on Aug. 18, 2022.
What You’ll Learn Michael Rovito, deputy director at the Alaska Power Association, explains the role of photography and finding your focus in storytelling. He’s watched Alaskan utility storytelling in Ruralite magazine evolve from a focus on utility news to shining light on more compelling stories about the people and programs connecting rural Alaskan communities. Michael’s […]
Utility Pioneers are served by a team of dedicated industry communicators. In July one Pioneer editor won national recognition for a commitment to storytelling. Pioneer Associate Editor Victoria Hampton was selected as one of 80 rising stars in the utilities industry by Public Utilities Fortnightly. Nominees for the association’s 2022 Fortnightly Under Forties feature represent […]
What You’ll Learn Chris Jones at Middle Tennessee Electric Cooperative, TN, discusses the shift from reporter to CEO, the biggest challenges for utility communicators, the evolution of utility communications and how staff can prove the value of consumer engagement to utility leadership. Guest Speaker Chris Jones About Our Guest Chris Jones is the CEO of […]
What You’ll Learn Chellie Phillips, Coweta-Fayette EMC, has built a career by supporting her peers. As a veteran utility communicator and the author of two personal branding books, she shares ways for utility staff members to strengthen their personal stories and build strong foundations for cooperative career success. To learn more about her books and […]
Crisis communication plan? Check. Network of friends who can help if you lose power? Double check. Storm season’s coming, and Utility Pioneers are gearing up for a windy ride. While we can’t predict when or where a storm might strike, we’ve got tools and peer advice to help you weather the storm.
What You’ll Learn Many utilities are coping with change, whether they’re creating a hybrid workforce, building broadband service or connecting to members in new ways. Mark Owen, communication manager at South Central Power Company, shares how his team communicated with staff and membership about the case for change during a building and utility brand consolidation. […]
Introverts bring a different set of skills to classic networking events. By focusing our strengths in unique ways, we can build friendships that last a lifetime. Are you an introvert, too? Here are five ways to not only survive, but THRIVE at your next conference.
