Challenge: Tennessee’s electric providers want to build a relationship with their customers beyond bill inserts while also sharing information about additional programs and services. But with limited time, they weren’t sure how to create engaging content. Solution: Working through the Tennessee Municipal Electric Power Association, several pioneering utilities partnered with Pioneer to create Tennessee Connections […]
Do you make getting rebates easy for consumers? While many utilities offer energy efficiency rebates, some consumers must jump through hoops and fill out paper forms to get money back. While this might have worked a decade or two ago, consumer expectations have shifted. The way utilities deliver rebates should change, too. Efficiency Services Group […]
Pioneer utility storytellers Mike Teegarden and Megan McKoy-Noe shared ideas to help strengthen your storytelling in this recorded webinar from Jan. 12, 2023. They refer a few times to Pioneer’s content planning calendar. You can download a digital version at pioneer.coop/2023contentplanner. Want a printed version? Email your name and address to hello@pioneer.coop and we’ll send […]
Megan McKoy-Noe, CCC
January 12, 2023
eBooks and Toolkits
Broadband, Broadband Marketing, Digital Marketing, Marketing, Marketing Campaigns
Challenge: East Mississippi Electric Power Association is bringing high-speed fiber internet to members. Instead of a generic marketing campaign, the electric co-op needed a way to reach members in areas of active construction, where fiber is coming soon or is already available. Solution: EMEPA worked with Pioneer to develop a six-month digital advertising plan for […]
There are few activities more tense than developing a logo and branding strategy for a new business line. AsCovington Electric Cooperativein southern Alabama learned, Pioneer Utility Resources has the staff expertise to generate broadband buzz. In an explosion of creativity and teamwork, Pioneer and CEC joined forces to name “Buzz Broadband,” the cooperative’s new, wholly-owned […]
Challenge: Appalachian Electric Cooperativemonitors member satisfaction with a mix of surveys fromTouchstone Energy, theTennessee ValleyAuthorityandE Source. But as utility leadership worked on the co-op’sstrategic plan, they needed more than raw numbers to guide future initiatives. Solution: AEC partnered with Pioneer and WordSouth to develop a series of focus groups. The sessions, led by Pioneer Marketing […]
Challenge: The Tennessee Municipal Electric Power Association needed a new partner to help write, design and publish the association’s quarterly consumer-focused magazine, Tennessee Connections. Solution: TMEPA partnered with Pioneer to redesign and publish the magazine. In the process, Pioneer saved the association almost 40 cents per piece in printing and mailing costs. Participating Tennessee utilities […]
Chasity Anderson, CCC, MIP
August 8, 2022
eBooks and Toolkits
Community Engagement, Magazines, Member Consumer, Member Meetings, Member/Consumer Experience
How do Utility Pioneers find people and community groups to feature as community champions for their story? Hear ideas from NCTC’s Amy Phelps and Pioneer’s Susan Bain in this webinar, recorded on Aug. 18, 2022.
Couldn’t join us at Pioneer’s Member Meeting? We kicked off the meeting with a webinar, How to Craft the Perfect Campaign. A recording is below. Be sure to register for more webinars here! How do you balance creative ideas with market segmentation and ways to measure success? Utility storytellers Sarah Lancaster, Jenn Urban and Will […]
Sarah Lancaster
June 13, 2022
eBooks and Toolkits
Member Consumer, Member/Consumer Experience, Social Media
Couldn’t join us at StoryConnect: The Conference? We streamed one of our sessions as part of our webinar education and training series. Outages, high bills or a bad mood can trigger negative social media comments. Misery loves company; if left alone, these comments tend to spawn. Learn how storytelling and thoughtful (not defensive!) replies can […]
Social media engagement trends shift as Facebook adjusts what drives the news feeds.Pioneer Social’s round-the-clock team responds quickly, building a library of customizable ways to connect. Through the Pioneer Social team’s partnerships with more than 130 utilities, our Utility Pioneers earned 97,426,531 impressions in 2021. Engaging content and responses drove a 7.4% increase in organic […]
Anniversaries are an important part of life, and they deserve to be celebrated. They are more than dates to show you survived another lap around the sun. They create a timeline that defines your history and creates markers that allow you to measure successes and promote your experience and leadership within the industry. Regardless of […]
