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Podcasts

  • Podcasts
    The StoryConnect Podcast

    The Power of Strategic Partnerships

    Andy Johns is joined by Chris Townson, CEO of West Carolina and Upcountry Fiber, to talk about what makes a strong partnership. Chris shares candid lessons from working with telcos, electrics and municipalities—including how to evaluate opportunities, align missions, manage egos and build lasting agreements.
    Andy Johns
    May 14, 2026
  • Podcasts
    The StoryConnect Podcast

    Marketing Broadband to the Newest Members of Your Community

    What You’ll Learn The best time to acquire a new broadband customer is when they move to your community. What are some providers doing to target new residents? Guest Speaker Laura Withers, Vice President of Strategic Communications, NTCA Show Notes Transcripts have been lightly edited for clarity and readability. Intro: A production of WordSouth and […]
    Andy Johns
    June 20, 2022
  • Podcasts
    The StoryConnect Podcast

    Sales Tips from a Pro

    What You’ll Learn Jodi Sjolie has sold everything from broadband to vacuums, and she says sales has a lot more to do with listening than talking. Guest Speaker Jodi Sjolie Show Notes Transcripts have been lightly edited for clarity and readability. Intro: A production of WordSouth and Pioneer Utility Resources. StoryConnect: The Podcast helping communicators […]
    Andy Johns
    June 7, 2022
  • Podcasts
    The StoryConnect Podcast

    How Can You Effectively Communicate Change?

    Many utilities are coping with change. Mark Owen shares how his team communicated with staff and membership about the case for change during a building and utility brand consolidation.
    Megan McKoy-Noe, CCC
    June 1, 2022
  • Podcasts
    The StoryConnect Podcast

    What Role Should Communications Play in Broadband Funding?

    What You’ll Learn State and federal governments are throwing billions of dollars toward broadband funding. How can storytelling and communications help secure some of that funding for your network? Recorded Live at the NTCA Sales and Marketing Conference Guest Speaker Josh Seidemann Show Notes Transcripts have been lightly edited for clarity and readability. Intro: A […]
    Andy Johns
    May 24, 2022
  • Podcasts
    The StoryConnect Podcast

    Grilled Cheese and Forums as Membership Engagement

    What You’ll Learn Jay Sanders of Middle Tennessee discusses how the co-op is using a grilled cheese sandwich trailer and Cooperative Community Forums to reach out and listen to members. Guest Speaker Jay Sanders Show Notes Transcripts have been lightly edited for clarity and readability. Intro: A production of WordSouth and Pioneer Utility Resources. StoryConnect: The […]
    Andy Johns
    May 18, 2022
  • Podcasts
    The StoryConnect Podcast

    Defining the Subscriber Experience

    What You’ll Learn What does subscriber experience even mean and why does a standard definition matter to the broadband industry? Naylor Gray of Calix is leading a discussion seeking to define that at the Calix Marketers Summit on May 4 in Ft. Lauderdale. Guest Speaker Naylor Gray Show Notes Transcripts have been lightly edited for […]
    Andy Johns
    April 28, 2022
  • Podcasts
    The StoryConnect Podcast

    Internet and Video Trends in Rural America

    What You’ll Learn Scott Meyer joined us LIVE at StoryConnect: The Conference to share the latest trends of internet and video in rural America. If you would like a copy of the reports discussed in this podcast episode, please email that request to Scott Meyer at scottm@innovsys.com. Guest Speaker Scott Meyer Show Notes Transcripts have […]
    Andy Johns
    April 24, 2022
  • Podcasts
    The StoryConnect Podcast

    Reaching Gamers with an Xbox Tournament

    What You’ll Learn Mountain Rural Telephone Cooperative hosted an Xbox Tournament to allow gamers to experience what gig broadband service can accomplish for them. With big prizes and lots of competition, the event was a massive success. Guest Speaker Lisa Fannin Show Notes Transcripts have been lightly edited for clarity and readability. Andy Johns: Hello, […]
    Andy Johns
    April 10, 2022
  • Podcasts
    The StoryConnect Podcast

    Telling the Economic Development Story

    What You’ll Learn Wiregrass Electric Cooperative is heavily involved in economic development in its service terroritory. COO Brad Kimbro joined the podcast to discuss how partnerships drive economic development and a few important milestones that have occurred in the Wiregrass community. Guest Speaker Brad Kimbro Show Notes Transcripts have been lightly edited for clarity and […]
    Andy Johns
    April 3, 2022
  • Podcasts
    Rural Broadband Today Podcast

    The Challenges of Rural Broadband in Texas

    In this episode, Mark Seale, executive director of the Texas Telephone Association, and Craig Cook, general manager at HCTC, discuss challenges that Texas is facing in deploying rural broadband and how they hope to overcome them.
    Andy Johns
    March 28, 2022
  • Podcasts
    The StoryConnect Podcast

    How to Drop TV Service Gracefully

    What You’ll Learn Their customers were New Hope Telephone’s number one concern when NHTC made the decision to drop TV service. Marketing Manager Christy Barecky discusses how the cooperative helped their customers make the transition to finding a new service that was right for them. Guest Speaker Christy Barecky Show Notes Transcripts have been lightly […]
    Andy Johns
    March 24, 2022
  • Podcasts
    Rural Broadband Today Podcast

    Looking Back on a Ten-Year Electric-Telco Broadband Partnership in Minnesota

    John Twiest, CEO of Arrowhead Electric Cooperative, discussed a decade old partnership Arrowhead has with CTC to provide broadband in rural Minnesota.
    Andy Johns
    March 14, 2022