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Podcasts

  • Podcasts
    StoryConnect

    The Power of Strategic Partnerships

    Andy Johns is joined by Chris Townson, CEO of West Carolina and Upcountry Fiber, to talk about what makes a strong partnership. Chris shares candid lessons from working with telcos, electrics and municipalities—including how to evaluate opportunities, align missions, manage egos and build lasting agreements.
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    Andy Johns
    May 14, 2026
  • Podcasts
    StoryConnect

    What Stories Resonate With Your Readers? With Michael Rovito

    What You’ll Learn Michael Rovito, deputy director at the Alaska Power Association, explains the role of photography and finding your focus in storytelling. He’s watched Alaskan utility storytelling in Ruralite magazine evolve from a focus on utility news to shining light on more compelling stories about the people and programs connecting rural Alaskan communities. Michael’s […]
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    Megan McKoy-Noe, CCC
    August 1, 2022
  • Podcasts
    StoryConnect

    Amplifying Your Community Relations

    What You’ll Learn Kurt Gruendling, the chair of the Foundation for Rural Services, discusses what programs are available from FRS and how to leverage those for maximum public relations value. Guest Speaker Kurt Gruendling Show Notes Transcripts have been lightly edited for clarity and readability. Intro: A production of WordSouth and Pioneer Utility Resources. StoryConnect: […]
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    Andy Johns
    July 25, 2022
  • Podcasts
    StoryConnect

    How Do You Prove the Value of Communications to Utility Leadership?

    What You’ll Learn Chris Jones at Middle Tennessee Electric Cooperative, TN, discusses the shift from reporter to CEO, the biggest challenges for utility communicators, the evolution of utility communications and how staff can prove the value of consumer engagement to utility leadership. Guest Speaker Chris Jones About Our Guest Chris Jones is the CEO of […]
    Avtar
    Megan McKoy-Noe, CCC
    July 18, 2022
  • Podcasts
    StoryConnect

    Storytelling Through Photography

    What You’ll Learn How can being a better photographer make you a better storyteller? Documentary photographer Billy Weeks discusses how capturing the right photograph is more than just having technical skills and equipment, but knowing what story you are conveying with each element of an image. Guest Speaker Billy Weeks Show Notes Transcripts have been […]
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    Andy Johns
    July 14, 2022
  • Podcasts
    StoryConnect

    Retail Strategies for Broadband Providers

    What You’ll Learn Home Telecom invested in a co-working space and retail space to meet subscribers where they are. Guest Speaker Gina Shuler Show Notes Transcripts have been lightly edited for clarity and readability. Intro: A production of WordSouth and Pioneer Utility Resources. StoryConnect: The Podcast, helping communicators discover ideas to shape their stories and […]
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    Andy Johns
    July 4, 2022
  • Podcasts
    StoryConnect

    How can You Strengthen your Personal Brand’s Story?

    What You’ll Learn Chellie Phillips, Coweta-Fayette EMC, has built a career by supporting her peers. As a veteran utility communicator and the author of two personal branding books, she shares ways for utility staff members to strengthen their personal stories and build strong foundations for cooperative career success. To learn more about her books and […]
    Avtar
    Megan McKoy-Noe, CCC
    June 27, 2022
  • Podcasts
    StoryConnect

    Marketing Broadband to the Newest Members of Your Community

    What You’ll Learn The best time to acquire a new broadband customer is when they move to your community. What are some providers doing to target new residents? Guest Speaker Laura Withers, Vice President of Strategic Communications, NTCA Show Notes Transcripts have been lightly edited for clarity and readability. Intro: A production of WordSouth and […]
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    Andy Johns
    June 20, 2022
  • Podcasts
    StoryConnect

    Sales Tips from a Pro

    What You’ll Learn Jodi Sjolie has sold everything from broadband to vacuums, and she says sales has a lot more to do with listening than talking. Guest Speaker Jodi Sjolie Show Notes Transcripts have been lightly edited for clarity and readability. Intro: A production of WordSouth and Pioneer Utility Resources. StoryConnect: The Podcast helping communicators […]
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    Andy Johns
    June 7, 2022
  • Podcasts
    StoryConnect

    How Can You Effectively Communicate Change?

    Many utilities are coping with change. Mark Owen shares how his team communicated with staff and membership about the case for change during a building and utility brand consolidation.
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    Megan McKoy-Noe, CCC
    June 1, 2022
  • Podcasts
    StoryConnect

    What Role Should Communications Play in Broadband Funding?

    What You’ll Learn State and federal governments are throwing billions of dollars toward broadband funding. How can storytelling and communications help secure some of that funding for your network? Recorded Live at the NTCA Sales and Marketing Conference Guest Speaker Josh Seidemann Show Notes Transcripts have been lightly edited for clarity and readability. Intro: A […]
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    Andy Johns
    May 24, 2022
  • Podcasts
    StoryConnect

    Grilled Cheese and Forums as Membership Engagement

    What You’ll Learn Jay Sanders of Middle Tennessee discusses how the co-op is using a grilled cheese sandwich trailer and Cooperative Community Forums to reach out and listen to members. Guest Speaker Jay Sanders Show Notes Transcripts have been lightly edited for clarity and readability. Intro: A production of WordSouth and Pioneer Utility Resources. StoryConnect: The […]
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    Andy Johns
    May 18, 2022
  • Podcasts
    StoryConnect

    Defining the Subscriber Experience

    What You’ll Learn What does subscriber experience even mean and why does a standard definition matter to the broadband industry? Naylor Gray of Calix is leading a discussion seeking to define that at the Calix Marketers Summit on May 4 in Ft. Lauderdale. Guest Speaker Naylor Gray Show Notes Transcripts have been lightly edited for […]
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    Andy Johns
    April 28, 2022