• Podcasts
    StoryConnect

    The Power of Strategic Partnerships

    Andy Johns is joined by Chris Townson, CEO of West Carolina and Upcountry Fiber, to talk about what makes a strong partnership. Chris shares candid lessons from working with telcos, electrics and municipalities—including how to evaluate opportunities, align missions, manage egos and build lasting agreements.
    Avtar
    Andy Johns
    May 14, 2026
  • Podcasts
    StoryConnect

    Changing an Annual Meeting to Energize the Attendees

    Are you ready to reimagine your annual meeting? In Montana, Flathead Electric’s team was challenged by the board to reach more members. Hear how incorporating an energy expo, interactive videos and staff experts adds value to your event.
    Avtar
    Andy Johns
    April 8, 2025
  • Podcasts
    StoryConnect

    Co-op Influencers—How to Find People to Tell Your Story

    What You’ll Learn How do you get consumers invested in focus groups? Rebrand them as influencers! Anna Politano shares how people are reacting to Oklahoma Association of Electric Cooperatives‘ Co-op Influencers Program. Guest Speaker Anna Politano Show Notes Transcripts have been lightly edited for clarity and readability. Intro: A production of Pioneer Utility Resources. StoryConnect, […]
    Avtar
    Megan McKoy-Noe, CCC
    March 25, 2025
  • Podcasts
    StoryConnect

    Status Quo Is Not Company Policy

    David Naylor co-authored a book about Rayburn Electric Cooperative with a focus on how the cooperative realigned its core values to push for innovation throughout the organization.
    Avtar
    Andy Johns
    March 11, 2025
  • Podcasts
    StoryConnect

    Can Stories Make You A More Effective Speaker?

    Debra Weller says stories can not only help you connect with your audience, but can also help them remember what you have to say. Debra, speaking at Pioneer's StoryConnect 2025 in St. Augustine, Florida, also provides tips for overcoming nerves and delivering your message.
    Avtar
    Andy Johns
    March 5, 2025
  • Podcasts
    StoryConnect

    How Can Subscribers ‘Cash In’ at Community Events?

    What You’ll Learn In Kansas, one utility is handing out branded cash to use at local businesses during festivals. Hear Erma Ratliff share the idea behind Kanokla Cash to see if the idea could help you cash in on community growth, too! Guest Speaker Erma Ratliff Show Notes Transcripts are lightly edited for clarity and […]
    Avtar
    Megan McKoy-Noe, CCC
    February 25, 2025
  • Podcasts
    StoryConnect

    Bringing on Junior Board Members

    What You’ll Learn Seeking to engage younger members, Kankakee Valley REMC launched a Junior Board program to introduce high school students in the co-op’s operations. Guest Speaker Amanda Steeb Show Notes Transcripts have been lightly edited for clarity and readability. Intro: A production of Pioneer Utility Resources. StoryConnect, helping communicators discover ideas to shape their […]
    Avtar
    Andy Johns
    February 11, 2025
  • Podcasts
    StoryConnect

    Reducing Broadband Business Churn

    Business customers need reliability, flexibility and simple billing. Delivering and communicating about those value adds can lead to long-lasting customer relationships.
    Avtar
    Andy Johns
    January 28, 2025
  • Podcasts
    StoryConnect

    The Value Based Approach to Selling Broadband, with Joe Kohegyi

    What You’ll Learn Calix’s Joe Kohegyi says competing on price and speed is a recipe for failure. Modern consumers want value in their connection and smart broadband marketers are working to communicate the value they deliver. Show Notes Transcripts have been lightly edited for clarity and readability. Intro: A production of Pioneer Utility Resources. StoryConnect, […]
    Avtar
    Andy Johns
    January 14, 2025
  • Podcasts
    StoryConnect

    The Importance of Alignment and How to Get There

    Clever marketing campaigns are fun, but they are ineffective unless staff and sales processes are aligned behind them.
    Avtar
    Andy Johns
    December 31, 2024
  • Podcasts
    StoryConnect

    Food Trucks and Fireworks: How to Creatively Connect Community Events

    What You’ll Learn When you have multiplebroadband competitors pulling potential subscribers away, how do you set your story apart? Hear how Georgia’s Tri-CoGo turned powering food trucks, fireworks shows and parks and recreation spaces into a way to build brand awareness in its community. Guest Speaker Greg Mullis Show Notes Transcripts have been lightly edited […]
    Avtar
    Megan McKoy-Noe, CCC
    December 17, 2024
  • Podcasts
    StoryConnect

    Strategies for Getting Out of the TV Business

    Facing increasing costs and angry subscribers, many broadband providers are looking to drop TV service. Ending linear video service in a strategic way can leave customers and broadband providers in a better way—as long as it's done in a smart way.
    Avtar
    Andy Johns
    December 10, 2024
  • Podcasts
    StoryConnect

    Weaving Compelling Narratives into Your Marketing Strategy

    The broadband packages at SCTelcom don’t focus on speed. Instead, they highlight experiences like the connected family, high techies, home tech starter and a package for a simple and secure experience. Wendy Crenner shares how her team uses the power of narratives to connect with subscribers.
    Avtar
    Megan McKoy-Noe, CCC
    December 3, 2024