• Podcasts
    StoryConnect

    The Importance of Alignment and How to Get There

    Clever marketing campaigns are fun, but they are ineffective unless staff and sales processes are aligned behind them.
    Avtar
    Andy Johns
    December 31, 2024
  • Podcasts
    StoryConnect

    Food Trucks and Fireworks: How to Creatively Connect Community Events

    What You’ll Learn When you have multiplebroadband competitors pulling potential subscribers away, how do you set your story apart? Hear how Georgia’s Tri-CoGo turned powering food trucks, fireworks shows and parks and recreation spaces into a way to build brand awareness in its community. Guest Speaker Greg Mullis Show Notes Transcripts have been lightly edited […]
    Avtar
    Megan McKoy-Noe, CCC
    December 17, 2024
  • Podcasts
    StoryConnect

    Strategies for Getting Out of the TV Business

    Facing increasing costs and angry subscribers, many broadband providers are looking to drop TV service. Ending linear video service in a strategic way can leave customers and broadband providers in a better way—as long as it's done in a smart way.
    Avtar
    Andy Johns
    December 10, 2024
  • Podcasts
    StoryConnect

    Weaving Compelling Narratives into Your Marketing Strategy

    The broadband packages at SCTelcom don’t focus on speed. Instead, they highlight experiences like the connected family, high techies, home tech starter and a package for a simple and secure experience. Wendy Crenner shares how her team uses the power of narratives to connect with subscribers.
    Avtar
    Megan McKoy-Noe, CCC
    December 3, 2024
  • Podcasts
    StoryConnect

    What Can We Learn from 31 Years in Utility Communications?

    Mike Teegarden is retiring from Pioneer after 31 years of telling stories, first through his photography and then through his editorial leadership. Mike joins “The StoryConnect Podcast” to discuss lessons learned from photography to leadership to storytelling.
    Avtar
    Andy Johns
    November 26, 2024
  • Podcasts
    StoryConnect

    Frontline Storytellers: How to Train Your Team on Subscriber Experience

    Is your consumer service team built to care? Scott Paul, of Beacon Broadband, shares how he uses team building and mentoring to turn his frontline team into storytelling specialists!
    Avtar
    Megan McKoy-Noe, CCC
    November 19, 2024
  • Podcasts
    StoryConnect

    Team ThunderForce: How a Dino-Riding Hero Turns Humor Into Sales

    Incorporating humor into broadband marketing has skyrocketed sales at Co-Mo Communications over the past several years. How did dino-riding Chip Thunder go from a short-lived advertisement to a beloved character among subscribers?
    Avtar
    Andy Johns
    November 12, 2024
  • Podcasts
    StoryConnect

    Football and WiFi: How One Utility Connects with Fans (and Subscribers) on Friday Nights

    What You’ll Learn Every Friday night, stadium lights flash on and fans in purple or red file in. Before the crowd roars for touchdowns, they pull out their phones to connect to free Wi-Fi from the co-op. Pea River Co-op’s Brenda Overton shares how this tradition kicked off and why it might score for you, […]
    Avtar
    Megan McKoy-Noe, CCC
    November 5, 2024
  • Podcasts
    StoryConnect

    Major Takeaways from the 2024 Calix ConneXions Conference

    The era of selling broadband based on speed alone is over. At Calix ConneXions 2024, industry leaders focused on subscriber experience and community connection to drive rural broadband success. From outdoor Wi-Fi innovations to strategic planning shifts, here’s what’s next for rural broadband providers.
    Avtar
    Andy Johns
    October 29, 2024
  • Podcasts
    StoryConnect

    Fostering Success Through Surveys

    What You’ll Learn Clark Public Utilities has been surveying its customers since the 1960s. How have the valuable insights gleaned from surveys helped the utility successfully serve its community? Customer Experience Manager Cameron Daline tells us on this podcast episode. Guest Speaker Cameron Daline Show Notes Transcripts have been lightly edited for clarity and readability. […]
    Avtar
    Andy Johns
    October 22, 2024
  • Podcasts
    StoryConnect

    Raising Your Community’s Story with a Business Summit

    What You’ll Learn Hear how ‘Power Eastern Oregon,’ an economic development summit bringing together regional legislators, nationally-known speakers and rural Oregon’s business community, has become a way for Oregon Trail Electric Cooperative to strengthen their community’s story. Guest Speaker Paige Witham Show Notes Transcripts are lightly edited for clarity and readability. Intro: A production of […]
    Avtar
    Megan McKoy-Noe, CCC
    October 15, 2024
  • Podcasts
    StoryConnect

    How to Make a Splash with Hydromania Summer Science Camp!

    Hydromania may sound like a music festival in the Gorge, but it’s a free summer camp for fourth and fifth graders from Umatilla Electric Cooperative. Weston Putman shares the camp's origin story and how it is building the next generation of co-op members.
    Avtar
    Megan McKoy-Noe, CCC
    October 8, 2024