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Episode Category StoryConnect
Rebranding: How, When & Why
What You’ll Learn When do you need a rebrand and how long will it take? CEO Randy Grogan of Ballard Telephone talks us through the cooperative’s efforts to change it’s identity. Website: www.btcservices.com Guest Speaker Randy Grogan
Highlights of StoryConnect: The Conference
What You’ll Learn If you are in marketing, communications or management at an electric utility or telecommunications company, this conference is for you. Spend a few minutes learning about the great sessions the WordSouth team has lined up for StoryConnect:…
Telling Your Story With A Telephone Museum
What You’ll Learn What better way to underscore your telcos history in the community than with a museum? Tara Swirczynski discusses how Nortex leverages the Gene H. Fuhrman Memorial Telephone Museum to share its story. Website: Guest Speaker Tara…
The Power of Partnerships
What You’ll Learn Wilkes Communications is a progressive cooperative that is blazing new trails in the telecommunications industry. This interview with CEO Eric Cramer begins with his take on the important of marketing, then explores the progress that can be…
Marketing Design Talk
What You’ll Learn Graphic designer Gabe Herrera shares what’s hot in graphic design including styles, font and photo resources. Website: Guest Speaker Gabe Herrera
Topics For Marketing & Customer Service
What You’ll Learn What are marketing and customer service folks talking about in Texas? Toni Rivas, who moderated a roundtable discussions at the TSTCI Marketing, Account and Customer Service Conference in Austin shares with us her takeaways from the session.…
Sales Goals & Incentives For Everyone
What You’ll Learn Sales incentives aren’t just for sales people any more. At Big Bend Telephone, everyone from engineers to accountants has goals for the numbers of upgrades or sales they need to make each year — and they get…
Rebranding — Even If You Have To Knock Down Walls
What You’ll Learn Russell Kacer outlines the transformation of Ganado Telephone into YK Communications. He also shares pointers from his TSTCI presentation on customer service. Website: www.ykc.com Guest Speaker Russel Kacer
Marketing Is Becoming Even More Important For Telcos
What You’ll Learn TSTCI CEO Weldon Gray outlines the ever-increasing importance of marketing departments. He also previews some legislative issues affecting Texas telcos. Website: Guest Speaker Weldon Gray
Getting Engaged With A New Kind Of Customer
What You’ll Learn Customers today have different needs and expectations than previous generations of customers, but just how different are they? In many cases, marketers will need to change their approach and the tools they use in order to reach…