Episode Category The StoryConnect Podcast
Sales Goals & Incentives For Everyone
What You’ll Learn Sales incentives aren’t just for sales people any more. At Big Bend Telephone, everyone from engineers to accountants has goals for the numbers of upgrades or sales they need to make each year — and they get…
Rebranding — Even If You Have To Knock Down Walls
What You’ll Learn Russell Kacer outlines the transformation of Ganado Telephone into YK Communications. He also shares pointers from his TSTCI presentation on customer service. Website: www.ykc.com Guest Speaker Russel Kacer
Marketing Is Becoming Even More Important For Telcos
What You’ll Learn TSTCI CEO Weldon Gray outlines the ever-increasing importance of marketing departments. He also previews some legislative issues affecting Texas telcos. Website: Guest Speaker Weldon Gray
Getting Engaged With A New Kind Of Customer
What You’ll Learn Customers today have different needs and expectations than previous generations of customers, but just how different are they? In many cases, marketers will need to change their approach and the tools they use in order to reach…
Anatomy Of A Buyout
What You’ll Learn Murfreesboro Electric Department recently faced what many utilities would consider their worst fear: a buyout attempt from a larger utility. After successfully defeating the attempt, Steve Sax, general manger, talks about the experience. Website: www.murfreesboroelectric.com Guest Speaker…
Tennessee Broadband Survey Results
What You’ll Learn What is the state of broadband in Tennessee? Commissioner Randy Boyd of the Tennessee Department of Economic and Community Development discusses the results of the broadband study his department oversaw. This interview was conducted Tuesday, July 19,…
Standing Up For Public Power
What You’ll Learn Sue Kelly, President and CEO of the American Public Power Association, spends her time advocating for the needs of Public Power in Washington, D.C. as well as “keeping away the bad.” In this episode, Kelly discusses a…
Communicating About Safety
What You’ll Learn How do you go beyond teaching the rules of electric safety to creating a culture at your utility that priorities safety above everything else? Donnie Hall of Johnson City Power Board discusses the importance of getting your…
The Utility Role in Economic Development
What You’ll Learn How can your utility help bring new jobs into your service area? Brian Hercules of the Rutherford Chamber of Commerce talks about the important relationship between your utility and economic development. Website: www.rutherfordchamber.org Guest Speaker Brian Hercules
Communicating Through The Customer Bill
What You’ll Learn How does the Central Service Association benefit its utility customers, and what new innovations are utilities taking advantage of? Cindy Stoker of CSA sits down with Stephen Smith to discuss her company and the services it offers.…