What You’ll Learn How many places does a potential customer interact with your company? Is your company putting your best face forward in each of those contact points? Lori Vergin of MPower Consulting explains how immersion or immersive marketing can…

What You’ll Learn You’ve built a robust fiber network. Now what? Chris Castagneri, marketing manager at Cooperative Network Services in Minnesota, says, “If you’re an ISP with fiber-to-the-premise, you want your customers to want—believe in—and love direct fiber.” Website: www.cooperative-networks.com…

What You’ll Learn When it comes to non-regulated services, are you thinking outside the box? Andy Isackson, marketing manager for CTC in Minnesota, discusses creative ways to market such services. Website: www.connectctc.com Guest Speaker Andy Isackson Of CTC

What You’ll Learn Are you looking to buy video clips for your local channel productions, or even entire shows? Or maybe you’d like to sell some of your video work to other providers. Edward Hinson, executive director of competitive operations…

What You’ll Learn Is it time to change your brand? Morgan Lovell of Clear Lake Telephone in Iowa discusses how her company went through the rebranding process. Website: www.cltel.com Guest Speaker Morgan Lovell Of Clear Lake

What You’ll Learn Email is still effective. In fact, it can be a powerful and effective marketing tool when the content is strategically relevant. In this episode of StoryConnect: The Podcast, Matt Krueger, Marketing Manager at Shentel, discusses the tactics…

What You’ll Learn What is your story, and why is it important to share it with your customers? Storytelling is a powerful way to connect with your customers, according to Kelly Swanson, an award-winning speaker from North Carolina. Kelly was…

What You’ll Learn With so many distractions, utilities are in a battle for the consumer’s attention. How do you communicate your message in such a fractured market? Brad Molander is a “technology evangelist” with NISC, and he joined WordSouth’s Andy…

What You’ll Learn We all know that cooperatives have power stories to tell. Mark Patterson, general manager of Highland Telephone Cooperative in Sunbright, Tennessee, recently spoke with WordSouth’s Andy Johns about how his company uses HTC’s story to communicate the…

What You’ll Learn Carissa Swenson, with Consortia Consulting, spoke with WordSouth’s Andy Johns at the recent RTIME event, hosted by NTCA–The Rural Broadband Association. When it comes to selling broadband services, she reminds listeners that “it’s not about the speeds,…