Episode Category The StoryConnect Podcast
Creative Ideas For Non-Regulated Services
What You’ll Learn When it comes to non-regulated services, are you thinking outside the box? Andy Isackson, marketing manager for CTC in Minnesota, discusses creative ways to market such services. Website: www.connectctc.com Guest Speaker Andy Isackson Of CTC
The Video Exchange
What You’ll Learn Are you looking to buy video clips for your local channel productions, or even entire shows? Or maybe you’d like to sell some of your video work to other providers. Edward Hinson, executive director of competitive operations…
Rebranding Your Company
What You’ll Learn Is it time to change your brand? Morgan Lovell of Clear Lake Telephone in Iowa discusses how her company went through the rebranding process. Website: www.cltel.com Guest Speaker Morgan Lovell Of Clear Lake
Relevant Email Marketing
What You’ll Learn Email is still effective. In fact, it can be a powerful and effective marketing tool when the content is strategically relevant. In this episode of StoryConnect: The Podcast, Matt Krueger, Marketing Manager at Shentel, discusses the tactics…
Connecting With Customers
What You’ll Learn What is your story, and why is it important to share it with your customers? Storytelling is a powerful way to connect with your customers, according to Kelly Swanson, an award-winning speaker from North Carolina. Kelly was…
Disruptive Technology
What You’ll Learn With so many distractions, utilities are in a battle for the consumer’s attention. How do you communicate your message in such a fractured market? Brad Molander is a “technology evangelist” with NISC, and he joined WordSouth’s Andy…
Telling Your Story To Communicate Your Purpose
What You’ll Learn We all know that cooperatives have power stories to tell. Mark Patterson, general manager of Highland Telephone Cooperative in Sunbright, Tennessee, recently spoke with WordSouth’s Andy Johns about how his company uses HTC’s story to communicate the…
Are You Selling Speeds Or Benefits
What You’ll Learn Carissa Swenson, with Consortia Consulting, spoke with WordSouth’s Andy Johns at the recent RTIME event, hosted by NTCA–The Rural Broadband Association. When it comes to selling broadband services, she reminds listeners that “it’s not about the speeds,…
Super-Humanize Your Products
What You’ll Learn In order for people to respond to your products, sometimes those products need a human element. Maybe even a super-human element. In this episode, Mcxie Hurst, marketing manager of Peoples Telephone Cooperative in Quitman, Texas, talks about…
The Power of Storytelling

What You’ll Learn WordSouth had the honor of being asked to present at the 2016 RTIME, the Rural Telecom Industry Meeting & EXPO presented by NTCA–The Rural Broadband Association. Andy Johns and Noble Sprayberry traveled to Orlando in February to…