Episode Category The StoryConnect Podcast
Metered Broadband
What You’ll Learn Ultra-HD streaming video is coming. Is metered broadband the right way to preserve your network strength and dependibility? What challenges do so-called “data-caps” present for marketers? Matt Krueger and Anthony Ring of Shentel discuss how they’ve blazed…
How To Say No Gracefully
What You’ll Learn Marketing departments are always fielding requests for sponsorship and donations. Do you have a plan to make sure your company’s donation budget is being use wisely? Glenn Muske of the North Dakota State University Cooperative Extension office…
Explaining The Gig
What You’ll Learn When Duo County Telecom in Kentucky launched gigabit service, Director of Marketing Eric West knew he needed to educate customers about the new speeds available. But what’s the best west to translate complex technology and loads of…
360-Degree Marketing
What You’ll Learn How many places does a potential customer interact with your company? Is your company putting your best face forward in each of those contact points? Lori Vergin of MPower Consulting explains how immersion or immersive marketing can…
Leveraging Your Fiber Network
What You’ll Learn You’ve built a robust fiber network. Now what? Chris Castagneri, marketing manager at Cooperative Network Services in Minnesota, says, “If you’re an ISP with fiber-to-the-premise, you want your customers to want—believe in—and love direct fiber.” Website: www.cooperative-networks.com…
Creative Ideas For Non-Regulated Services
What You’ll Learn When it comes to non-regulated services, are you thinking outside the box? Andy Isackson, marketing manager for CTC in Minnesota, discusses creative ways to market such services. Website: www.connectctc.com Guest Speaker Andy Isackson Of CTC
The Video Exchange
What You’ll Learn Are you looking to buy video clips for your local channel productions, or even entire shows? Or maybe you’d like to sell some of your video work to other providers. Edward Hinson, executive director of competitive operations…
Rebranding Your Company
What You’ll Learn Is it time to change your brand? Morgan Lovell of Clear Lake Telephone in Iowa discusses how her company went through the rebranding process. Website: www.cltel.com Guest Speaker Morgan Lovell Of Clear Lake
Connecting With Customers
What You’ll Learn What is your story, and why is it important to share it with your customers? Storytelling is a powerful way to connect with your customers, according to Kelly Swanson, an award-winning speaker from North Carolina. Kelly was…
Relevant Email Marketing
What You’ll Learn Email is still effective. In fact, it can be a powerful and effective marketing tool when the content is strategically relevant. In this episode of StoryConnect: The Podcast, Matt Krueger, Marketing Manager at Shentel, discusses the tactics…